Multimodal is the UK’s leading supply chain conference and logistics expo! The show takes place at the NEC Birmingham from the 17th until the 19th of June, bringing together shippers, retailers, manufacturers, wholesalers, importers and exporters.
Multimodal offers attendees and exhibitors an invaluable space to innovate, connect and make logistics more sustainable. In this guide, we provide tips for maximising return on investment and impact at this event.
Capture Your Brand
When you capture the brand identity, reflecting other brand resources like the website and social media, you increase memorability among attendees.
At B2B shows, many companies oversimplify the exhibition stand design in the hope of looking professional, however, this can lead to many stand designs looking very similar. If you have great imagery and brand resources, use them to your advantage.
Place your logo and business name high up on the stand for visibility, and use your colour palette, imagery and product information across the graphics. When these elements are brought together strategically, they create a strong brand presence that significantly enhances visibility, foot-traffic, business opportunities and memorability.
Ensure Visibility
Differentiating your brand is not just about visual elements but also about the height and visibility throughout the hall. If you have paid for the space, you may as well use it!
Stands with high-level branding at the maximum height of 4m are much more likely to gain visibility and traction in the hall.
Additional features like rotating headers also add movement to an otherwise static landscape.
Create a Point of Difference
Multimodal is highly competitive, and exhibitors make significant efforts to stand out. Incorporating games or interactive features can differentiate you from competitors and stoke memorability!
Consider Your Space
At Multimodal, many exhibitors bring vehicles onto the exhibition stand. If this sounds like you, consider your exhibition stand space. Graphics should be strategically designed to ensure that vehicles do not obstruct key information. To ensure your exhibition stand looks its best, plan ahead with your designer.
Choose a Sustainable Exhibition Stand Design
Sustainability should be a priority at Multimodal. Stricter regulations surrounding emissions and sustainability have put pressure on businesses to reduce their carbon footprint. By extending this sustainability to exhibition stands, businesses can prove a steadfast commitment to sustainability throughout business operations. Choose a modular, reusable exhibition stand for your next trade show.
Summing Up
To maximise return on investment at Multimodal, exhibitors should work to capture the brand personality, increase visibility, incorporate interactive elements and prove a commitment to sustainability.
If you’d like expert support on your project, get in touch with our Design Consultants. Design proposals are free and without obligation!
For more information on Quadrant2Design, please take a look at our credentials.
