How do Trade Shows Work?
A trade show is an event that brings together businesses in a particular industry to showcase and demonstrate their products and services to attendees and
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What to do with your leads after the trade show
You’ve spent a lot of time and effort planning your trade show attendance, and now you have amassed a collection of leads at the show.
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Why you need an exhibition plan when attending a trade show
Planning for a trade show takes time, there are many things to organise and take into consideration in order to maximise your ROI – return
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Exhibition Trends 2021
The pandemic has made a big impact on the events industry with all exhibitions and trade shows having to be cancelled or transferred online during
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The importance of Teamwork in the Event Industry
Organising an event is a lot of work and requires the co-ordination of many different factors. Whilst it is possible for much of this to
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7 Reasons Why you should Sell at a Trade Show
Trade shows offer unique opportunities to sell to a captive audience who are in buying mode. But with so much focus on selling on-line now,
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What is exhibition sales?
An exhibition is a great place to make sales – attendees are there looking for new products and ideas, they are in buying mode. Research
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How to Write a Press Release for an Exhibition
You’ve booked your space, sorted out the stand, staff, promotional materials etc. Now you’re ready to market your attendance at the exhibition. A good way
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What is exhibition marketing
But that’s what the exhibition is for, right — marketing? I’m really supposed to do preparatory marketing for my marketing venture? Alas, it may come
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How to pick an exhibition theme that suits your brand
A successful comedian once said, ‘Comedy isn’t about getting the most laughs. It’s about what you leave in the room.’ Essentially, this means that you
