Event Strategy

Events are quickly becoming an invaluable part of marketing strategies. With much of business being online, in-person platforms offer a rare opportunity to connect...

NFC Tags are one of the most underused tools in trade shows, with applications that go far beyond what most exhibitors realise. If, like myself,...

Exhibiting can be a game-changing opportunity for your brand. It gives you access to untapped business, enhances brand visibility, and positions your brand alongside...

Despite the modern shift to digital platforms, trade shows remain an invaluable part of marketing strategies.  Not only do the shows give businesses direct access...

If you’re reading this, it’s likely that you’re new to the world of exhibiting and business events. But don’t worry, you’re in the right...

In this guide, we walk you through our exhibition stand design process, where we take initial concepts into beautiful, functional exhibition stand designs. We...

In this guide, we walk you through the key stages of trade show planning, covering optimal timelines, hard deadlines, important considerations, and expert tips....

When planned well, events can open up business to a wealth of benefits, creating brand awareness, generating leads, and even making direct sales. However,...

It’s well known that people like confidence, especially in a professional setting like a trade show. Dressing smart, looking people in the eye and...

At trade shows, competition is fierce, and differentiating your brand from competitors can be tough. Organisers often place similar businesses near each other to...

Exhibition stand storage is sometimes overlooked in exhibition planning, viewed as a secondary concern rather than a purchasing priority. We completely get it. Storage is...

Effective graphic design is key to creating a memorable and impactful exhibition stand presence. At trade shows, visitors decide whether to visit your stand within...