How tall an exhibition stand should be depends on the specific venue regulations. 2.4m is the standard height for shell schemes, though some venues allow up to 3.3m or 4m.
Building to the venue’s maximum permitted value is ideal. Trade shows are busy atmospheres, with a lot of branding concentrated into a fairly small space. If you’re not building to maximum height, there’s a good chance that other competitors will be more visible than you, giving them an advantage in the hall. By building to the max height, you can stand head and shoulders above the competition!
If building to maximum height is too expensive, consider using one section at full height, and others at variable heights, for a punchy, dynamic look.
