Some businesses use a professional exhibition designer, while others decide to handle the design themselves.
It is common practice for the exhibition stand contractor to handle the layout of the stand, liaising with your team and working to a brief. This is because they have the structural and technical understanding of the exhibition stand system to provide a safe and functional layout. However, the graphic design elements can be done by your private designer or the contractor’s designer.
You will want to consider whether your designers are comfortable and experienced working with large-format print and structures, as the approach to the design is very different from other marketing assets.
It is worth noting that if you opt to use your own designer, the Quadrant2Design artworking team provides them with InDesign templates to work with and offers some technical support and checks, so you’re never left unsupported. However, if you would like to work with a designer who has a strong understanding of the system and exhibition stand design, it is worth opting for our in-house design team.
