What to do with your Shell Scheme Booth? 

 Why choose a shell scheme?

Generally speaking, Shell schemes are a great option for companies with less money at hand, first-time exhibitors, or smaller events like conferences. You may be surprised to know, however, that it’s not always small companies that opt for Shell Schemes – you’ll often see big companies occupy them too.

With an average of just 6 seconds to ‘grab’ people’s attention at an Exhibition, it makes sense to make your stand, be it Shell Scheme or Space Only, as visually appealing as possible. After all, you’ve paid good money to be there, you want to make the most of it.

Here are some great designs that hide the basic shell scheme wall behind them. Take the jump from the standard poster-on-walls approach to a more creative approach. You can have premier design features like integrated showcases and mounted televisions, which would really set you apart from other Shell Schemes at the show.

So what are the Advantages?

They’re cheaper.
While Space Only plots are cheaper at first glance at around £300/sq. meter. Shell Schemes actually work out better value for money at around £375/sq. meter as everything you need is included.

⚫ They’re easier.
All you need to do is ‘dress’ your booth, as everything else is provided for you.

⚫ They’re great for first-time exhibitors.
If you’re testing the waters with exhibitions, Shell Schemes are an easy, cost-effective way to see if it’s or you or not.

⚫ All in one package.
The offer will vary for each show, however, some shell scheme packages will include a basic set of furniture, as well as electric sockets.

…and the Disadvantages?

⚫ Everyone looks the same.
With Shell Schemes it’s very hard to ‘distinguish’ yourself and draw in the crowds and as a result, ROI might be lower than you’d expected.

⚫ Restrictions.
What you can do with your booth all depends on the show organisers, and whether you can remove name board facias and ceiling grids, as well as if the electricity point for your row is located inside your space.

Now, the obvious thing to do with a Shell Scheme is to simply dress the white foamex wall with made-to-measure graphics. This is a great option if you’re on a tight budget, and if done properly these can look quite attractive. But unfortunately, this is what everyone decides to do. So while your graphics might be flashy and bright – so is everyone else’s. Instead of seeing a stand that will grab them, passer’s by will see an army of identical Shell Scheme booths. None of them stand out and really saying ‘hey – come visit me!’

So what can you do?

It’s time to think outside the box – literally. Most people don’t realise this, but in most cases, you can remove the facias and ceiling grids. This gives you more space to work with and taking away that ‘enclosed’ feeling. The average height of a Shell Scheme is just 2.4m. With the ceiling grid removed, you can extend this height up to 4m using High-Level Branding. And instantly guaranteeing your stand a more superior look.

Our Prestige System is perfect for transforming the look of a Shell Scheme space, with the ability to create a variety of shapes and layouts depending on each client’s needs. Above are just a few examples of how our Prestige System has been used to transform a Shell Scheme Space into an impressive Exhibition Stand.

If you’ve got a Shell Scheme booked for an upcoming show or conference, why not call or email us to get your own free personalised design proposal. Let’s see what the Prestige System could do for your company? Call us on 01202 650 333 or email on designteam@quadrant2design.com.

What to do with your Shell Scheme Booth? 6

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