Welcome to our guide on the various types of exhibition stands. 

If you have ever been to an exhibition, you may have noticed that the stands follow a specific template. This template, known as the stand type, serves as the foundation for exhibition stand design.

Stands play a crucial role in showcasing a company’s brand and products at trade shows and events. Each type of stand offers unique advantages, such as visibility, product display space, and accessibility. 

Luckily with Quadrant2Design’s reconfigurable system, you never have to commit to just one type.

Types of Exhibition Stands

The names of stand types vary, especially across the UK and the US. However, they correspond with the number of open sides on a stand, ranging from 1 to 4!

  • Linear Booth (1 Open Side)
  • Corner Stand (2 Open Sides)
  • Peninsula Stand (3 Open Sides)
  • Island Stand (4 Open Sides)

Linear Booth 

Grosvenor Stand renders and plan by Quadrant2Design

Booths are the most common type of stands found in exhibition halls as they are compact, and are arranged side by side in the aisles. 

These stands are the all-inclusive resort of exhibition stands. They often utilise the shell scheme structure which gives easy access to electrics.

Since you can only be approached from one side, staff working on the stand can be alert to potential customers. This also makes it easier to initiate conversations and control the flow of foot traffic. Due to the enclosed nature of the stand, interactions can be more targeted, personable and intimate

The main downside of these stands, is that they can easily become busy and crowded. Having only one open side can also make it hard to position staff effectively, especially as you cannot use the space outside of the stand. As the stand becomes busy, staff and visitors can end up blocking the view of valuable messaging which can deter guests. A smaller exhibiting team can help to prevent this from happening. 

Overall, booths are great for businesses with targeted leads, looking for a cost-effective solution!

Corner Stand 

Jersey Dairy renders and plan by Quadrant2Design

Corner stands, also known as two-sided stands, are located at the end of a row of booths, situated at the intersection of two aisles.

The prime locations of these stands allows exhibitors to capture foot traffic from two directions, attracting attention, and increasing visibility and brand awareness. Also, corner stands are great for networking. The space is more open than a regular linear booth space, but still provides a personable area for networking. Since these stands have two walls, they offer plenty of space for product display.

Peninsula Stand

System Q renders and plan by Quadrant2Design

Peninsula stands, also referred to as three-sided stands, are open and accessible, and have multiple engagement points.

These stands are great for brand visibility and building brand awareness. Like corner stands, they are often positioned at the end of an aisle or back-to-back with another stand; prime positioning for high footfall. The back wall on these stands offers plenty of space for product display

Since the space is  open, it is a good idea to integrate well-planned reception points and be aware staff should be positioned to initiate conversations from all directions. Integrating walkthrough features can also make the space more dynamic, and provides space for private meetings.

Island Stand 

French Connections renders and plan by Quadrant2Design

Island stands are often used by major brands to make a significant impact. 

The stands are perfect for businesses looking for maximum visibility as they are accessible from all four sides and positioned in the middle of the exhibition hall. The spaces for Island stands tend to be large, offering ample space for product demonstrations and customer interactions. They are ideal for large-scale displays and interactive setups.

However, planning the layout of these stands is crucial. They provide maximum visibility and accessibility points, however, this means staff need to be positioned carefully so no visitors are overlooked. Additionally, using multiple counters can help facilitate conversations and balance the openness of the space.

Reconfigurability

Our stands at Quadrant2Design are built using a modular system. This means the stand is built from separate components. This system enables the stand to be reconfigured to fit different stand spaces and design preferences, with the ability to easily add or remove graphics to keep the stand up to date with branding. Additionally, our Lifetime Free Design service ensures that modifying your stand can be achieved free of charge. 

This means, you never have to commit to just one type of stand for all of your shows!

For more information on our stand system, visit Myth-Busting Modular and Customers Reconfigure their stands at Data Centre World!

Conclusion

There you have it, the 4 different types of exhibition stands! The stand type you choose for your exhibition space plays a crucial role in how your brand and products are showcased.

Each stand type offers unique advantages in terms of visibility, accessibility, and engagement with attendees. Whether you opt for a booth, corner stand, peninsula stand, or island stand, it’s essential to consider your objectives, budget, and the layout of the exhibition hall when making your decision.

Understanding the characteristics of each stand type will help you make an informed choice that aligns with your exhibiting goals.

For more examples of exhibition stands; renders, images and stand ideas, have a look at our exhibition ideas page! 

Contact our design team today if you’re looking to exhibit! Call us at 01202 723 500 or email design@quadrant2design.com for a free no-obligation design proposal.