Viviana’s dream of a better Exhibition Stand

Andrew, our Sales Director, approached a stand called ‘Fatina Dreams’. It was a medium- sized shell scheme stand for a small independent company, however with the shell scheme fascia still on and the graphics simply stuck to the back wall, it looked almost identical to every other stand there.

Below: Fatina Dreams at Brand Licensing Europe 2012

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So when Andrew, our Sales Director, asked if they’d like a free exhibition design proposal to see what we could do with it, they happily said yes, and I couldn’t wait to get started.

I started how I do most stand designs, by looking at the company website. This is usually the best way to get a feel for the company is about and how they like to be perceived by their customers, and also a great way to see if there are any images I could incorporate onto the stand design.

The website plunges into the world of Fatina, a sweet little character that this company was based on. It was a very cute, interactive website, with the stories of Fatina encouraging young girls to embrace their imaginations and be environmentally friendly. So I got to work designing the stand with all of this information in mind.

The first thing I had to do was create the shape of the stand. Looking back to the image of the stand from the show, it was very simple and stuck to the structure of the shell scheme. I decided to break away from the simplicity and added in some curves and bends to make the structure of the stand much more interesting and immediately look a lot more attractive than other competitors stands.

The next decision was the turn the stand into the interior of a young girl’s bedroom. I did this by adding in graphics of small drawers and cute picture frames, as this is where young girl’s imaginations tend to flourish. All of these helped to add character to Fatina’s little world. The idea was that it would attract not only any children that were at the shows, but any parents too. Two integrated product showcases were added too to help display the merchandise. By placing the character Fatina as a medium sized graphic on the panel it introduces her to the clients without giving away too much information, thus drawing them to the stand to inquire what the company is all about!

And this was the finished design!

This is just one example of what we do; taking mediocre looking stands and turn them into a unique and very impressive exhibition stand.

If you’ve got a stand you’d like a free design proposal for, don’t hesitate to email me and the other designers at designteam@quadrant2design.com or call 01202 650333

We look forward to hearing from you!

~Viviana

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