VETARK Products Case Study

The Background

VETARK Products are leading specialists in exotic pet nutrition. Offering scientifically designed products, developed and recommended by veterinarians. They provide unique vitamin and supplement ranges for reptiles, birds, fish, ornamental fowl, cats, dogs and other furries.

Quadrant2Design are proud to have worked with VETARK for more than 9 years on twenty exhibition stands at shows including:

  • ICARE 2019 | ExCel | 29th April – 2nd May 2019
  • London Vet Show | ExCel | 2018
  • BSAVA Congress | International Convention Centre and Barclaycard Arena | 5th – 8th April 2018
  • Palazzo Trecchi | Via Sigismondo Trecchi | 12th-13th October 2019


VETARK Products have a large and varied exhibition calendar which includes smaller shows as well as large industry events. These events take place all over the UK and Europe, including venues like ExCel London and the Palazzo Trecchi in Italy.

Often the size and space orientation is different at each show. As an example here are two of the briefs we have worked on with them:

  • 4m X 2m | Open 1 side | Shell Scheme
  • 3mX3m | Open 2 sides | Space Only

VETARK wanted a solution that could not only accommodate their extensive exhibition calendar but would also be budget friendly and easily reconfigured to suit their needs. This was particularly important when it came to their rebrand.

Our Solution

The modular Prestige Events System lent itself to VETARK’s brief. The number and variety of events they were attending meant innovative and flexible design was a necessary part of the solution.

Quadrant2Design’s exhibition stands can be reconstructed and reconfigured to fit different stand sizes and orientations. Our stands could also be used in both a shell scheme and space only.


We proposed a hire plan as it cuts costs and is more budget friendly over a series of events. We also gave VETARK the option to have our team travel to the exhibitions to professionally install their exhibit or to receive our specialised training and opt for a self-build option.

Our lifetime free design policy meant that, from day one, VETARK could rely on us to redesign their exhibition stand structure and layout of graphic panels – something that they could reap the benefits from during both their international show and rebrand.

Design Features

As shown in the client brief, VETARK were initially heavily focussed on reconfiguration. Over our 9 year relationship, we have watched them develop as a business to the point of an ambitious rebrand.

During this time we have also expanded our offering as we discovered and created new design elements. We have added unique features to our product which VETARK have been able take advantage of with their latest stand and rebrand.


To catch the attention of passers-by we included our unique photo-flooring which immersed the potential clients in VETARK’s brand. Finally, we designed and installed illuminated panelling to bring it all to life and attract a higher footfall. At one event VETARK opted for a high-level branding, allowing delegates to see their brand from wherever they were in the exhibition hall.

We included built-in showcases to maximise floor space for their team and potential leads. They also requested a curtained off storeroom to hide any additional products or rubbish from view.

Author Bio | Natalka Antoniuk

Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.


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