Valuechain Case Study


Valuechain Background: An Exhibition Stand for Supply Chain Intelligence

Valuechain are the leading innovators in supply chain intelligence. Their aim is to enable every organisation to compete as world-class supply chains.

As well as offering production control software, smart factory apps and supply chain intelligence Valuechain continue to create products that bridge the gap between academia and industry. They were named as one of Insider’s Digital Icon’s in 2018.

In 2018, Valuechain asked us to design a stand that they could reuse at two events. They had booked a floor space at Industry 4.0 Summit in Manchester Central and the TCT Show at Birmingham’s NEC.

Both events targeted professionals from the UK manufacturing industry who were interested in developing their digital strategies – perfect for Valuechain!

 

Supply Chain Intelligence Exhibition Stand in Space Only

 Valuechain had two spaces booked at two different shows. Both were 6 x 6 metre island spaces. With an island space, the exhibitor has more freedom when it comes to the design of their exhibition stand.

However, it is difficult to predict the flow of traffic and you want to make sure you are positioning your branding carefully. Our design team can help you with that as we have designed and installed stands at 100’s of shows and venues over the years.

Valuechain needed a stand that would attract crowds and perfectly represent their supply chain intelligence products. They needed space to hold private meetings with prospects and liked the idea of integrating some of our unique design features to give their stand the added wow factor.

Another perfect exhibiting solution…

As a leading provider of supply chain intelligence and a popular brand and product line, we knew we had to offer Valuechain something special. We’ve been developing our product offering for twenty years so we had the perfect solution.

We recommended our Free2Hire™ package, which includes full project management as well as professional installation and dismantle by our in-house team of experts. We’ll design bespoke graphics that are yours to keep and let you hire the Prestige Events System with no rental fees!

This package is great for businesses with multiple shows because they can see a huge reduction in cost from show to show. We’ll even store the graphics for you, free of charge, for up to twelve months.

Of course, Valuechain took advantage of this pricing plan. Our installers went to both shows to make sure their exhibition stands were installed and dismantled quickly and effectively.

Bold Custom Graphics and Interactive Architecture

Black is the new black. Valuechain’s exhibition stand featured floor-to-ceiling custom graphics with splashes of imagery and bold colour. The photo-floor made the stand come to life.  Our graphics team did a fantastic job designing this contrasting, impactful exhibition stand.

According to Valuechain, their stand got a lot of mentions and contributed to their positive reception at the event. Click here to read their full review.

High-level branding must have had something to do with this. Building an exhibition stand up to 3.9 metres high ensures delegate’s see your brand from across the trade show floor.

Furthermore, our 3D CAD designers created an interactive structure that encouraged visitors to move around the exhibition stand and engage with the brand. The curved walls, archway, peep-through product showcases and curved countertop invited business decision makers to get stuck in.

Wearable Technology Show, Business Design Centre

Written by Natalka Antoniuk