Keeping up with all the latest social media and online trends is essential, so here are our top tips for how to use Twitter at your exhibition or event.
1. Follow the show
For every big exhibition, there’ll always be a Twitter feed dedicated solely to the show. Follow the show a few months in advance to keep up to date with all the latest updates, and possibly even tweet the show to let them know you’re attending. Show organisers like to interact just as much as you do. 9 times out of 10 they’ll retweet or mention you, so interacting early as well as at the show is definitely worthwhile.
2. Find out the Show #Hashtag
Show you’re ‘in the know’ by using the designated show hashtag when tweeting. It’ll also help you listen in and find out what others are saying about the show. New to Twitter? Use the hashtag to follow what your competitors are saying about the show; it’ll help you get an idea of the sort of things you should be tweeting.
3. Have a plan before the show
Having an idea of the things you want to tweet will always help when you’re struck for ideas when you’re there. What is it you want to gain from using Twitter? More followers? More traffic to your stand? Brand awareness? Promotion of a new product? Knowing this in advance will help make your tweets more focused and the whole process easier. Alternatively, use apps like Hoosuite and Tweetdeck to schedule some tweets beforehand, such as your stand number or photos of brochures/giveaways you’ll be taking with you.
4. Have a designated tweeter
Allocate the tweeting to just one person in your team (and if possible, not the person who does all the main face-face-face interactions). This way, your tweets will all sound consistent and you’ll still have a strong team manning your stand.
However, don’t get too caught up with tweeting potential clients so you accidentally miss the chance to socialise with real people on your stand. No one wants to walk by a stand and see the only person there stuck with their head in their iPad. So if you’re not taking many staff to your event, it might be wise to tweet before and after the busy periods only.
5. Don’t make it too ‘me me me’
We all want to tell the world how awesome our company is, but if 99% of your tweets are about how amazing you are, people will quickly get bored and unfollow you. Instead, vary your tweets with things like photos of your giveaways, information on where to find your stand, pictures of your staff manning the stand, what you’re most enjoying about the show, or how many inquiries you’ve had so far.
Examples of Show Twitter Feeds for the FIT Show and HC 2013