At any exhibition or trade show, every exhibitor there will be trying to outdo the others to attract attention. So, how can you capture those valuable leads and sales for your business in a busy exhibition hall?

In this guide, we outline 6 top ideas on how to attract people to your exhibition stand. We discuss stand structure, height and movement, product showcasing and more. If you want to learn more about how you can gain attention at your trade stand, we encourage you to read on.

How to Attract People to Your Exhibition Stand

You can attract people to your exhibition stand by addressing the following 6 things when attending a trade show:

  • Stand Structure
  • Height and Movement
  • Product Showcasing
  • Lighting Displays
  • Audio Visual Features
  • Photo-Flooring

Exhibitions represent an excellent opportunity to attract influential, key decision-makers in buying mode. According to The Centre for Exhibition Industry Research, 83% of exhibition attendees have buying authority and 79% use these events to make big purchase decisions for their business.

But with the major players in your industry exhibiting with expensive and extravagant stands, the biggest challenge for exhibitors is attracting attendees to their stand in such a highly competitive environment.

Even with a small space for your exhibition stand, you can still make a big impact by implementing creative exhibition stand ideas that will create a great impression and engage your visitors. You need not worry about not having the same budget as the bigger players in your industry. The right exhibition booth ideas, striking aesthetics and some clever use of lighting can really set you apart from the crowd.

Now let’s explore our 6 key ways to attract people to your exhibition stand.


Before you make a decision on the unique exhibition ideas to include on your stand, you first need to determine what your stand structure is going to be.

Exhibition stands can come in many different sizes, shapes and formations. The most basic is a shell scheme stand with either wall graphics or in an open space with pop up displays. These exhibition ideas do at least provide a branded display, but they have no shape or style beyond a flat surface. Plus, you are unable to incorporate design ideas such as product or AV displays as part of your exhibition booth.

At the other end of the scale are custom-built stands, which are limitless in terms of their style and shape possibilities. Made from traditional materials like wood, metal and glass, these structures are only really built for a single-use exhibition. These expensive stands offer a unique look but cannot generally be reused, so they are not a sustainable option.

However, most exhibitors fall somewhere between these two options. They want an exhibition stand that is exciting and unique, on a sensible budget that can be reused for multiple events.

That is why a modular stand is a great option for most exhibitors, and one of the most versatile, creative and functional modular systems is the Prestige Event System that is exclusive to Quadrant2Design.

This simple exhibition stand idea allows exhibitors to create a distinctive 3D structure, while also being entirely clad in seamless-effect graphics.

But apart from giving exhibitors an edge over their competitors in terms of style, this structure allows an exhibitor the ability to incorporate a whole range of exceptional design features that wouldn’t be possible with a basic modular system.

black and white exhibition stand design, four open sides island stand. Counter, showcases display, high-level branding and photo-floor included.


High-level branding definitely makes a bold statement about your business. By towering above your competitors, you will not only look superior, but will catch the eye of attendees when they enter the hall.

Even if you have a shell scheme, you can extend the height of your stand by asking for your ceiling grid to be removed. But high level branding doesn’t just mean extending your back wall by a couple of metres, there are better exhibition ideas to stand out.

Nothing attracts attention on an exhibition stand like movement. A branded rotating header, sitting on top of your exhibition stand continuously rotating 360°, is a sure fire way to get you noticed in a hall of hundreds of other exhibitors.

Plus, rotating headers can be on a variety of shapes and sizes of exhibition stands. You can also illuminate your rotating header, creating a light-up sign to showcase your brand.

Stand head and shoulders above your exhibition competition


If you want to showcase products on your stand, then you need to draw attention to them in the best and most creative way.

A product showcase is a simple exhibition stand idea – a hollowed out space in your exhibition stand to display your products. Think of it like a department store window display, as it will capture the attention of attendees and can make the difference between visitors stopping at your stand or passing you by.

With creative exhibition stand ideas, you can have a variety of different shapes and sizes for your product showcases. For something enticing and eye-catching, you could use 3D effect showcases to show off your product. Or how about using an edge-lit engraved acrylic signs at the front of the showcase, essentially creating a decorative window through which the product can be viewed?

Another exhibition idea is to display your products in less obvious places of your stand. End of wall showcases are hollowed out product displays which make your exhibition stand more interesting. As these showcases are at the front of your booth, they are more likely to capture the attention of visitors.

Large exhibition stand design. Two Open Sides. Orange and White. Rotating header, high-level branding, counters and showcases display.


Another creative exhibition idea that is often neglected by exhibitors is lighting. In a brightly lit exhibition hall, you might be tempted to think adding lighting features, beyond a few display lights, to your stand is unnecessary. But effective use of lighting can really get your exhibition stand noticed.

Brightness helps to focus attention and, by nature, humans are attracted to bright spaces. Using lighting features to illuminate certain areas of your stand means the visitor’s eye will automatically be drawn to where you want it to go.

Back-lit LED Illuminated graphics are a way to effectively use lighting to highlight your brand on an exhibition stand, but a real show-stopping feature would be colour-changing edge-lit acrylic graphics. This is essentially a sheet of acrylic that is engraved with your logo or graphics.

The engraved parts light up and change colour while the backdrop is dark, producing the illusion of floating letters or logos. It is a highly versatile exhibition idea that can be used in a multiple of ways. It can be used as a standalone feature to promote your brand, or it can be used as a window for your showcase – creating an exciting lighting display for your product.

Illuminating your product showcases is a great exhibition stand idea to highlight these areas. But if you have a whole range of products you want to display, you might prefer them to be out on a countertop where attendees can come and experience them.

The trouble with this is, products sitting on a counter probably won’t look all that exciting, unless you use lighting. One option is to simply have spotlights shining down on the products. But this can be complicated to do and means having to use overhead cables. A more effective idea is to use an LED illuminated plinth top. This will have the effect of lighting up your products from below and making them more enticing to attendees.

Exhibition Stand Lighting – A Complete Guide

lighting. Blue lighting for a stand.


When it comes to demonstrating how your product or service works in the real world, an interactive exhibition stand idea is the incorporation of Audio Visual (AV) devices. Showing attendees what your product or service is capable of on a visual level with a digital screen on your stand is a great exhibition idea to draw attention.

There is no doubt that adding an AV dimension to your stand will take your exhibition to the next level. However, this doesn’t just have to be a large TV screen on your back wall playing a video presentation on a loop. For a more interactive exhibition idea, why not use iPads or tablets?

Exhibition visitors like to have something they can interact with, and having a touchscreen device on your stand will certainly increase traffic to your booth.

Research has shown that more people are drawn to electronic devices as they find talking to a salesperson daunting. So this can be a great way to sell your products or services without being too pushy. What is more, if visitors have to add log-in details to use your device, then this can be a subtle form of lead generation.

But where do you display these interactive features? If people have to walk into a booth past salespeople to get to the device, then they might be less likely to use them. The best position for them is end of wall showcases or counter tops, which are at the front of the booth. As these are on the aisle where visitors are walking past, they are more likely to stop and play with them. And as they are doing this, the salespeople on your stand have the perfect opportunity to approach them and start a conversation.


Exhibition booth flooring can often be overlooked or left as carpet tiles. However, you can make it complement your exhibition stand.

Opting for a photo-floor is a unique exhibition idea that can create great impact, it can be the feature that really sets you apart from the competition. What is more, photo-flooring creates a fully branded environment for your exhibition space and if your area isn’t as big as some of your competitors this can give you an edge.

At Quadrant2Design, your graphic flooring is manufactured by printing at a high resolution onto a specialist vinyl floor – meaning it is a vibrant photo-floor that is safely laid on your stand space. We are the only exhibition company to offer this unique, eye-catching photo-flooring exhibition stand idea as an integral part of our service.


We hope that this guide has helped you learn how to attract people to your exhibition stand in just 6 simple steps. By prioritising these 6 steps and getting them right, you’ll be able to attract lots more visitors to your trade stand, helping you to bring in new business.

Whether it’s curved walls, rotating headers, end-of-wall showcases, illuminated countertops, or colour-changing edge-lit acrylic graphics, there are many exhibition design ideas to take your stand to the next level. Contact us on 01202 723 500 to discuss options or email

photo-floor stand design.