This week, Simpson Strong-Tie’s Marketing manager, Ryan Hayes, joined us in pre-build.
About Simpson Strong-Tie
For over 60 years, Simpson Strong-Tie has created durable connectors, which perform under the toughest conditions to help build safer, stronger homes and buildings!
The brand is the global market leader for connectors, anchors, and fasteners. Simpson Strong-Tie recently acquired a business in Italy, which creates premium fasteners, anchors, and plugs. This completes the brand’s suite of products and elevates the company as a well-rounded market leader!
Glee 2024
The Simpson Strong-Tie team is attending Glee 2024, a gardening and retail event. The exhibition takes place from the 10th until the 12th of September at the NEC Birmingham.
The team is specifically focussing on the gardening side of the show with the brand’s Design Series Range of connectors and fasteners. Simpson Strong-Tie’s Design Series Range consists of brackets and ironmongery for outdoor structures such as tables, chairs, planters and even dog beds. The range is designed to elevate and complete all timbers so it can add “vintage flair” to all outdoor structures!
The Exhibition Stand Design
With the Design Series Range being a new launch, it’s critical to have a stand that garners attention and boosts memorability.
As Marketing Manager, Ryan Hayes elaborates:
“The stand really supports our push towards [The Design Series Range] and really garners attention at the show and pushes people to us towards speaking to us, which is exactly what we want.
We really wanted a stand that can showcase that and keep us in the forefront of everybody’s minds when they see us on a trade day.”
The Exhibition Calendar with a Modular Stand
Simson Strong-Tie has four shows scheduled in this year’s exhibition calendar, all targeting the varying sides of the business.
The team has already planned the varying stand orientations and reconfigurations for the full exhibition calendar, and our flexible, modular system caters to these needs.
Our design consultants are experts at planning your stand design for reconfiguration. This allows the reusable stand to cater to multiple events and configurations while reusing as many graphic panels as possible. Because many stands need few or zero new panels, exhibiting with our system brings fantastic cost-savings, and the stand looks and feels new for each event.
Ryan shares his insights:
“We’ve got different orientations that we’ve arranged with Quadrant to make sure that it’s perfect for every show and it suits every need.
Ryan contrasts the relief our stand system, in contrast with other providers:
“Whenever we do shows normally, we’ll always have to send graphics across to whoever the show’s graphic provider is. The outlay consistently what we were having to do was just becoming so time-consuming and really taking away from organising and planning the event.
Whereas now I think we can properly focus on getting everything perfect for the event and then simply we know on the day the graphics are going to be on the stand, the stand is going to be set up and all we need to do is be there and do the best to make sure that our products are sold.”
Seeing the Stand in Pre-Build Before the Event
Pre-build is our ultimate quality check. It allows us and our clients to ensure the stand is flawless before the event day. We don’t believe in just showing up at the event and hoping for the best, and pre-build eliminates any risks that could arise on the event day.
Ryan appreciated being able to check the stand was as envisaged before event day. He shares these benefits in the video.
“Everybody has been really hospitable and getting to see the stand has been perfect and it’s been a really good opportunity to see how it will look on the day.
Being able to see how everything will lay out on the stand, how everything will look and how it will be in situé so I can feed that back to the team in the office, I think it’ll be a really good opportunity to share that.
I think you can see look it looks perfect it’s exactly what we wanted. We really wanted to elevate our game at trade shows because traditionally we’ve not really been on our A-game. We see ourselves as a market leader, so I think now we’ve got a stand to showcase that.”
Sustainability
Since Quadrant2Design’s exhibiting solution is reusable, it is the most sustainable option on the market. For Ryan, along with many other brands, it’s important to extend sustainability values to exhibitions.
“It’s as sustainable as possible. It’s always hard working with metal and things like that but we like to think that we’re a sustainable business.
One of the main issues has always been when we’ve done trade shows, the graphics always get thrown in the bin afterwards, or we try and use them around our offices.
Whereas now, I think we’ve got a really big opportunity to add to that sustainability factor and really showcase to our customers that we are a sustainable business, and they can trust us for that.”
In Conclusion
Ryan found it very beneficial to view the Simpson Strong-Tie stand before event day. One of his last comments was that the stand had turned out “exactly how we wanted, if not better” and that is everything we work to achieve!
We would like to wish Ryan and the Simpson Strong-Tie team the best of luck at Glee, and we cannot wait to see the stand at the show.
If you have any questions about our pre-build service or would like to receive your own free, no-obligation design proposal, contact us! You can email our team at design@quadrant2design.com or call +44 (0)1202 723 500 to arrange a free, no-obligation design proposal.
For more information on Quadrant2Design, take a look at our credentials.
