Once we had arrived at ExCel, we collected our badges, pulled out the floor plans (which had our stands marked on) and headed straight to the BVE hall. This was my first time as an exhibition attendee, I was very curious as to what other type of modular stands were to be used at the show alongside our Prestige stands.
We walked by one shell-scheme booth after another for a few minutes, then, we spotted our crisp and ‘clean’-looking stand for Carl Zeiss Ltd across the hall, with its rotating header spinning around and the high-level branding rising above all of the other stands around it. People were crowded around the stand, taking an interest in the products displayed inside the integrated showcases, while there were more people at the front of the stand also taking an interest in the film featurette displayed on the mounted plasma screen.
Carl Zeiss Ltd- 4m x 4m open 3 sides
As we moved on, we noticed that a lot of the shell-scheme booths all had the same problem;
- Insufficient lighting
- Poorly constructed back walls- stuck on graphics
- Shell-scheme fascia still on
- Expensive products cluttered around and not being displayed safely and securely.
Shortly after, we came across our clients Digital Garage who were situated next to where the seminars were taking place, which meant that there was continuous traffic flow next to the stand. Despite this, the high-level branding was still in clear-view for everyone to see. We found that we certainly didn’t need our floor plans anymore, because the Prestige System had found a way of finding us!
Digital Garage – 6m x 3m open 3 sides
After a spot of lunch, we popped across the hall for Cloud Expo Europe. This event was completely different to BVE, with fewer products on show and more custom-built exhibition stands.
Some of the custom-built stands that we came across were impressive; Illuminated features, different shaped structures and curved arches which were all featured on some of these stands. Although these looked great, it was obvious to see there are many factors as to why the Prestige System works better than these other types of stands.
- Panoramic, seamless high-quality graphics used in the Prestige system gets message across clearly and effectively.
- The lightweight expanding structure takes less time to self-build, with just one person setting this stand up!
- You can re-use time and time again, re-configuring it to different exhibition spaces
- Much easier to transport and cheaper
CenturyLink Technology Solutions – Island space-only exhibition stand
Our stand for CenturyLink Technology Solutionswas a great example of how you can fill large exhibition spaces by using an island stand design. This design looked bright and inviting by using panoramic, high-quality graphics and illuminated endcaps (which were one of the first things we noticed when we first saw the stand). The design also featured a semi-private meeting area, 3 dimensional curved walls and high-level branding.
Connexions4 London – 7m x 3m open 3 sides
Connexions4London‘s design featured panoramic, high-quality graphics across the width of their stand, using counterfixes with built-in slanted literature display showcases.
Selection Services – 3m x 3m open 2 sides
Last but not least, we visited our stand for Selection Services, which was on a smaller scale and featured a secure storage area for personal belongings, 3.2m high-level branding, high-quality graphics and branded counterfixes.
It was clear to see the result of our Prestige Exhibition Stands was a huge success. We can’t wait to see even more Prestige Stands being used at these events next year.
If you are inspired by these designs and have an exhibition stand idea in mind, do not hesitate to contact our Design Consultants for a free design proposal on 01202 650 333, or alternatively you can email us at: Designteam@quadrant2design.com.