The London Build Expo 2024 | Exhibition Stands

The UK’s largest construction show has just returned to Olympia, London! The event took place on November 19th and 20th, attracting over 35,000 attendees and 450 exhibitors.

For many in the industry, the London Build Expo is the key event for product sourcing, lead generation, and conversion. As a result, exhibitors strive to make a significant impression and stand out from the crowd!

We had three clients at the show: Campbell Associates, Roomex, and Fireworks Fire Protection. In this blog, we will take a look at the stand designs and features that guaranteed success at the show.

Effective brand representation, eye-catching design, and strong visibility are crucial elements for a successful exhibition. These factors not only help you stand out to potential exhibitors but also make you easily recognisable and identifiable once attendees arrive.

Campbell Associates is the UK’s leading distributor of noise, vibration, dust, and air monitors.

The brand had an impressive exhibition stand at the London Build Expo. The strategic use of lighting in the showcases and the rotating header ensured visibility, while the logo’s shape and soundwave created a cohesive theme throughout the stand.

The design of the stand consistently features the logo motif. The logo is integrated into the graphics, while its shape is reflected in the showcase, accentuated by the vibrant colour and lighting. The soundwave from the centre of the logo was also used to tie the themes of the photo-floor and the printed countertops, creating a memorable final design!

To ensure visibility across the hall, Campbell utilised a dynamic and eye-catching, backlit rotating header that adds movement to an otherwise static hall. The height of the stand also aided in the success. Standing at the maximum height of 4m, the brand name was visible throughout the show.

Roomex also participated in the London Build Show for the eighth and final exhibition of their 2024 calendar.  The brand offers a hotel booking service, that brings all workforce hotel and booking expenses into one platform and one monthly invoice. We had the opportunity to speak with Roomex’s Sales Manager, Oli Hewitt, at The Retail Technology Show, the first exhibition of the year. It has been fantastic to see their great presence maintained throughout the entire calendar.

Throughout the year, we have seen two reconfigurations of this exhibition stand, corner and peninsula. The stand has a striking, eye-catching blue colour scheme that attracts guests. Additionally, lighting is used throughout the stand to draw attention to key information, icons and logos. A favourite feature on the stand is the unique edge-lit acrylic, forming a floating logo effect behind the showcase. The lighting on this feature is customisable and can be changed on the day and even throughout the show!

At The London Build Expo, Fireworks maximised the use of floor and stand space! Fireworks are the UK’s leading experts in water mist fire protection, offering the safest and most environmentally friendly solutions. 

The display featured prominent 4m and 3.3m high-level branding, making the brand easily identifiable to attendees. To the left side of the stand, Fireworks showcased a striking edge-lit acrylic panel which is customisable in colour, capturing traffic and attention from the front of the hall. On the back right side, six illuminated icons highlighted key messages. Overall, the stand was visually impactful, easily recognisable, and made excellent use of space!

Moreover, Fireworks aligned their stand with their sustainability claims, by using a modular, 100% reusable exhibition stand for this show. Too often, “sustainable” brands exhibit using a one-use stand. It makes claims seem disingenuous and introduces doubt among buyers.

Each of our exhibitors made the most of the London Build Expo with sustainable, high-impact exhibition stands. Exhibitors demonstrate how to maximise space and ensure visibility, while also aligning with the brand image for maximum impact!

If you would like a high-impact and sustainable stand for your next exhibition, get in touch with our expert design consultants.

For more information on Quadrant2Design, take a look at our credentials.