The Land, Leisure & Tourism Show filled the NEC, Birmingham, from November 5th until 6th, living up to its name as the largest event for rural businesses, holiday parks, leisure, and attractions!
Magdalena Clemence made sure to attend this show, catching up with exhibitors on their experiences, the success of the show and the impact of their exhibition stands. Watch above for exclusive insights and features from Booked It, Amax Marketing and Evelyn Ecology.
How Was the Land, Leisure & Tourism Show 2024?
The exhibitors we spoke to at this event, gave us an insight into two very different sides of exhibiting. Booked it is a large international exhibitor, attending multiple exhibitions per year. Evelyn Ecology is a first-time exhibitor, making their debut at the Land, Leisure & Tourism Show 2024!
The show received glowing reports from both, as a fantastic platform for genuine convertible business leads and brand awareness.
James Winton, the Senior Business Development Manager at Booked It shared:
It has been a great day in terms of leads and the quality of leads that have come through!
Evelyn Ecology were impressed by the results of their first exhibition. The pair were so pleased with the attention their brand garnered at the show. They felt they had come away with an excellent set of leads and great brand awareness.
Kimberley Kershaw, Head of People and Operations shared her experience at the show:
Everyone has been so friendly and it's just been really enjoyable actually. [...] We've been really pleased with the amount of guests that we've had at the stand, I think the hazel trees have helped and obviously the design.
The Impact of The Exhibition Stand
Booked It
The Booked It team are seasoned exhibitors. This September, they attended IAAPA 2024 with their Quadrant2Design stand in Amsterdam!
Maggie caught up with James Winton, Senior Business Development Manager at Booked It who shared that the exhibition stand design played a large part in their exhibition experience. James loved the lighting features on the stand, especially the backlit icons, and felt the high-quality finish presented the brand well.
Additionally, Quadrant2Design’s Free-hire Plan made the exhibiting experience entirely stress-free. James has previously built his exhibition stand and admits that doing it alone is “not very fun”. Since Quadrant2Design is a full-solution provider, all logistics, transport, installation and dismantling are handled by our in-house team. This means exhibitors like James can simply turn up ready to go!
The team were also really pleased with the flexibility of a Quadrant2Design stand. As their company evolves, they would like to book a larger stand space, and having a stand that can develop alongside is ideal. This is the beauty of a modular, reconfigurable and reusable exhibition stand!
Evelyn Ecology
Evelyn Ecology were really happy with the impact of their new exhibition stand. For this brand, the main focus of the conference was to build a strong land-owner base, to increase biodiverse habitats!
Kimberley felt that the stand had attracted their desired target audience and the team left the show inundated with great leads to follow up on.
Henry Gunning, the Director of Evelyn Ecology shared that Quadrant2Design was a great support for their debut.
Each stand is allocated a dedicated Project Manager who can simplify the process, take away the painful admin, and ensure the show goes to plan. This was especially helpful for Evelyn Ecology, as the team were self-building their exhibition stand for the first time!
Henry shared:
It's our first ever exhibition. Quadrant2Design has been really great in holding our hands throughout the whole process. We were going to do quite a simple stand, but ended up seeing Quadrant2Design's and some of the things they've done and really went with it.
They were great - held our hands throughout the whole process. [...] Having that support was the biggest thing for us!
In the video, Kimberley shared that the standout design drew in a lot of great guests.
Having a display that stands out from the crowds while capturing your brand identity is the key to success and memorability in trade shows.
As Kimberley shared:
Everybody has been stopping and saying "this looks a bit different, what do you do?" and it's really attracted the right sort of leads for us.
Amax Marketing
Maggie also caught up with Amax Marketing, who you might remember from pre-build! Amax Marketing also shared they were apprehensive about exhibiting at this show. However, after the first day and their “abundance of leads”, the team were so glad they attended.
It was great to see how this space-saving, shell-scheme transformation worked so well for our client.
In Summary
It is clear this show has been a huge success for these exhibitors! Each business came away inundated with brilliant leads, brand awareness and knowledge.
At Quadrant2Design we love helping exhibitors meet their unique goals and were really happy with the feedback from this show.
If you would like a stand that makes an impact and meets your exhibiting requirements contact our expert design consultants today.
Email design@quadrant2design.com or call +44 (0)1202 723 500 for a design proposal that is completely free and without obligation.
For more information on Quadrant2Design, take a look at our credentials.
