The Good Food Show Winter 2025

The Good Food Show Winter 2025 was the place to be for foodies, home cooks and industry professionals alike. Held from the 27th to the 30th of November at the NEC in Birmingham, the event had an impressive turnout of 127,000 + attendees. Quadrant2Design’s client Better Eggs, who were exhibiting for the first time as a new brand by Fairburn’s Eggs, wanted to make an impression on visitors that lasted way beyond the show.

About the Show

Live cooking demos, hands-on workshops, dining experiences, tasting sessions and a brand new “Good Food Hub”, an immersive section with live podcasts, merchandise and a kitchen clinic, were seen at this year’s show. Visitors saw appearances from top chefs and experts like James Martin, Si King from The Hairy Bikers, John Torode MBE, Gennaro Contaldo and many more, the show was an incredible success.

The event is known to be one of the most influential exhibitions for the UK food and drink industry. It’s the go-to platform for launching new products and is renowned for shaping and highlighting industry trends!

Better Eggs Exhibiting at the Show

The saying goes; you eat with your eyes! Presentation can make or break a dish. This same principle should be applied to the exhibition stand design.

Better Eggs Exhibition Stand at The good Food Show Winter by Quadrant2Design

Making it’s first debut at the Good Food Show Winter, the Better Eggs stand had a beautiful dark green and white colour scheme, with hints of yellow, blue and brown, creating contrast and commanding attention, while perfectly representing the new brand.

The movement in the rotating header caught the eye, and the open flowing design made the stand particularly inviting. The “Better Eggs”, the star of the show, were perfectly illuminated, to stand out in the showcases.

This, paired with the interactive claw game and the show giveaways, made the stand a huge hit at The Good Food Show Winter.

Henry O’Connor, Creator and Architect of Better Eggs, had also visited us in our pre-build area prior to the show and was excited to make his first show a spectacular success with his Quadrant2Design custom-modular exhibition stand.

Upcoming Shows for Foodies

Get Inspiration for Your Food Show Stand

Let’s have a look at some successful food and drink stands by Quadrant2Design.

  • Vibrant exhibition stand design for Henley Bridge by Quadrant2Design
  • Colourful exhibition stand design for Jersey Dairy by Quadrant2Design
  • Professional and engaging exhibition stand design for Kanegrade by Quadrant2Design
  • Welcoming 5m x 10m island exhibition stand for exhibitor Empire Bespoke Foods by Quadrant2Design at IFE 2025.
  • Bright and engaging exhibition stand design for Cotswold Cardillo by Quadrant2Design
  • Beautiful exhibition stand for Actiph Water, by Quadrant2Design

Conclusion

The Good Food Show Winter opened great opportunities for Better Eggs to debut their new branding, showcase their products and get their name out there.

If you’re feeling inspired or would like to see your own branding envisioned on a Quadrant2Design stand, get in touch with our expert design consultants. Email design@quadrant2design.com or call us on +44 (0)1202 723 500 for a free, no-obligation design proposal.

For more information on Quadrant2Design, please take a look at our credentials.