This week, Maggie made a special visit to The Bed Show, the UK’s largest bed exhibition, to visit our client, Relyon Beds.
Follow along as she explores the value of The Bed Show, discusses the heritage behind Relyon Beds, and the vision behind the exhibition stand design.
About The Bed Show 2025
The Bed Show, organised by the National Bed Federation (NBF), is firmly established in the trade calendar as the UK’s largest and most popular Bed Event. It’s not often that you attend a show and see hundreds of professionals testing beds fully suited and booted, so The Bed Show was a unique experience for us!
The event took place from September 23rd to 24th at the Telford International Centre, one of the leading event venues in the Midlands. Our team were primarily attending to discuss the importance of brand representation with David Wescomb, the Brand Director for two of the UK’s most well-renowned heritage bed brands, Relyon Beds and Dunlopillo.
Though Maggie and Shainna couldn’t resist testing the beds first-hand, and as you can see below, they took their testing roles very seriously.
About Relyon Beds
Relyon Beds is a traditional, handcrafted mattress maker that was founded in Wellington, a Somerset “wool town”. The trusted heritage brand has been around for well over a century, combining artisan skill with natural materials to create beautiful, high-quality mattresses and beds.
As Wellington’s largest employer, Relyon Beds offers undeniable value to its home town. The company has seen generations across their rich bed-making history, passing down its craftsmanship and expertise to continue the production of such high-quality mattresses. Maggie tested many and can safely offer her seal of approval!
Relyon Beds Exhibition Stand Design Brief
Relyon Beds first came to us in 2024, with a vision for their in-person presence at The Bed Show. They had booked a large 14 x 10m floor space, allowing plenty of space to display their star products, and wanted a display which could separate the two brands, Dunlopillo and Relyon Beds, while setting the scene for the specific product lines. This was the rendered look!
The team visited the stand last year in pre-build, and were really pleased with the look. They reused the stand this year at The Bed Show 2025.
In the video, David spoke highly of the stand, which separates the brands into separate design quadrants, each nodding to features of the product.
Dunlopillo... it's a natural story, so we needed to have natural views and timbers, where the the latex comes from. Whereas, others tend to be a little more more country home, just to give a hint of that sort of presentation.
Standout Features
As we mentioned previously, this was quite a large stand, and there were many design elements that contributed to its impressive finish. Here are just a few!
100% Graphic Look
High-quality panoramic graphics set the scene for each product line, from retail landscapes to country homes, and hosted important marketing messages.
Backlit Icons
Lighting features are vital in large, darker exhibition halls. Reylon Bed’s backlit icons illuminated key sustainability stats for product production in the industry…
Dynamic Structure
Linking stand structure with branded fascias created dynamic walk-throughs, reminiscent of a shop display. The layout encouraged visitors to approach the stand, walk around and explore.
Integrated Showcases
Integrated showcases not only saved space on the exhibition stand, but they also ensured that products and literature were showcased in the best possible lighting!
Custom Photo-Floor
Relyon completed the impressive stand visual and extended space for branding, with their large printed photo-floor, bringing together all of the individual sections.
These features – the lighting, height, custom-floors, showcases, and graphics – all come together to create an impressive, functional and memorable display. We were really pleased with David’s feedback on the display.
It's lovely and it creates a nice atmosphere in which we can then sell our beds. My Managing Director is very happy, so, that's number one ticked. A lot of the things that we have on the stand like the lighting, in this big exhibition hall is so critical. The detailing with the floor... all of those things make a big difference.
David WescombExplore Relyon Beds at The Bed Show 2025
We had a wonderful time at The Bed Show 2025, and it was great to work with the team at Relyon Beds for the second year!
This large exhibition stand was truly impressive and offered a professional look at the show. What’s even better? Relyon Beds can reuse this stand time and time again, at just a fraction of the cost of a completely new one.
There’s a 3D tour below if you’d like to explore for yourself.
If you’re feeling inspired, get in touch with our expert design consultants! Email design@quadrant2design.com or call us on 01202 723 500 for a free, no-obligation design proposal. For more information on Quadrant2Design, please take a look at our credentials.
