Exhibition Stands at Farnborough International Airshow

Farnborough International Airshow is a huge five-day show. The first three days are generally reserved for trade visitors, while the later days are open to the public, and feature careers-focused programs like Pioneers of Tomorrow.

To stand out in such a large event, you must create a point of difference. Your brand should show exactly who you are, and what you do, from just a glance. Large-format graphics lend themselves well to this goal, setting context with striking and compelling imagery. If your budget allows, it can be advantageous to build to the maximum permitted height at this show, particularly if you’re working within one of the perimeter shell scheme spaces. Typically, shell scheme stands are capped lower than the central spaces at this show, and you want to give your business the best chance of being seen.

At Farnborough, you should consider your product display carefully. If you’re exhibiting with smaller products like plane-grade springs and components, make sure they are placed in illuminated showcases, to draw eyes. If you have very large products, you should consider their placement as you design the stand to make best use of the flow of traffic. Realistic models or scale replicas of larger equipment can substitute effectively for very large products. 

Credibility and data matter at Farnborough Airshow. Messaging should highlight credibility and precision, offering clear technical differentiators and use cases!