–
The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at London Olympia.
The toy industry’s showcase welcomes more than 200 exhibitors showcasing thousands of products to visitors including retailers, buyers, media and the wider industry.
Exhibition Stand Design at Toy Fair
For businesses in the commercial toy, game, and kids’ entertainment sectors, Toy Fair offers outstanding value. As the UK’s only trade-only B2B toy event, businesses are presented with high-value decision-makers, primed to buy.
The show is fast-paced, and buyers tend to scan, rather than spend time browsing. To maximise use of buyer attention, stands should be clear and impactful, making unique offerings clear at even just a glance. If your budget allows for it, it is extremely advantageous to place branding at maximum height.
You should also consider how you want visitors to engage with you. Positioning products in illuminated aisle-side showcases is a very effective way to capture passing eyes, giving staff the opportunity to initiate conversations. Though, it’s becoming increasingly common for businesses to opt for more private stands at this event, to keep their high-value products exclusive to the eyes of the most serious buyers. The right approach for you will depend on your specific goals. Building private meeting areas within an open and welcoming stand is the ideal way to bridge the gap, gaining brand awareness while also keeping upcoming products veiled and protected.
No matter your goals and requirements, a professional exhibition stand designer is crucial to capturing attention at this competitive event.
Exhibition Stand Design Inspiration
FAQs
Where is Toy Fair held and how do I get there?
The UK’s official Toy Fair is held annually at Olympia London in Kensington (W14 8UX). The next event runs from January 19 to 21, 2027. Located in West London, the venue is easily accessible via public transport.
For more information, view Toy Fair’s official “When and Where” page – https://www.toyfair.co.uk/when-where/.
What are the closest hotels to London Olympia?
The closest hotels are the Hyatt Regency London Olympia and citizenM London Olympia, both on the Olympia site. The Premier Inn London Kensington (Olympia) is about a 15 minute walk away. See the Accommodation section below for more options.
What types of products and games are displayed at Toy Fair?
Products and toys at Toy Fair include, action figures, collectibles, dolls, plush toys, games, puzzles, STEAM / educational toys, active & outdoor play, and creative & sensory play.
Which are the top businesses exhibiting at Toy Fair?
Toy Fair attracts some of the toy and entertainment industry’s greatest industry leaders, including, The LEGO Group, Hasbro, Spin Master, Ravensburger, Bandai Namco Toys & Hobby, Funko, Jazwares & Vivid Goliath, and Playmobil.
When should I register to exhibit at Toy Fair?
With Toy Fair’s esteemed reputation, it garners significant traction and demand. It is recommended to book as soon as you are able, to secure your space.
Insight
Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.
The stand is lovely! We launched the stand 3 years ago, and we’ve been really pleased with it every step of the way from the design to the way we’re able to lay the product out on the plinths at the front that are easy to demonstrate from. So yeah, full marks on the stand. Thank you very much indeed.
Exhibiting at Toy Fair? Choose Free-Hire Pro
Free-Hire Pro is the plan of choice among our exhibitors at Toy Fair.
Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.
The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.
Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.
Venue & Location
Olympia is a historic exhibition, convention and live entertainment district in West Kensington, London.
Transport
Public Transport
London Olympia is well-connected by tube, Overground and bus. There are several bus stops just a short walk from the venue, and three tube stations within easy reach: West Kensington (a 4-minute bus ride or 12-minute walk), Barons Court (a 9-minute walk), and Hammersmith (5 minutes by bus or a pleasant 15-minute walk). For the Overground, Kensington (Olympia) station is served by the Mildmay Line and Southern Rail.
Parking
There is parking available at Olympia, however, you must pre-book online, as spaces are limited. There is an option to pay on the day, however these spaces are on a first-come, first-served basis so are not guaranteed. Alternatively, there is off-site parking available in the local area.
International Travel
London Heathrow Airport is the closest major international airport to Olympia London. There are great transport links between the airport and venue.
Accommodation
Hyatt Regency London Olympia
A hotel on the Olympia site, linked to the event spaces. About as convenient as it gets for early starts and long show days.
citizenM London Olympia
Based inside Olympia National Hall, so you’re already at the venue. A good fit if you want to stay on site.
Premier Inn London Kensington (Olympia)
A cost-friendly option close to Earl’s Court station, around a 15 minute walk from Olympia.
Food & Drink
Pizza Express
Pizza Express is our favourite place to decompress and relax after a long show day. Leave the chaos behind and enjoy some good pizza and pasta.
Idalia Restaurant
If you want somewhere a little closer, Idalia is right on site, so you don’t even need to leave the venue after a long show day. Enjoy refined British classics and great steaks.
Wolves of Tokyo
Also located on-site, Wolves of Tokyo is a moody, “Japan-noir” rooftop bar and kitchen hidden within the new Olympia development. It features an impressive aesthetic with great views, ideal for post-event celebratory drinks and dinner.
Show Calendar
Many Quadrant2Design clients reuse and reconfigure their stands at:
Advice Guides
Explore some of our recent advice guides:
The Ultimate Guide to Exhibition Stand Design
In the busy environment of exhibition halls, the exhibition stand design can either be the key to standing out or the reason for getting...
Guide to Exhibition Stand Materials: Impact, sustainability, and longevity
Walk through any exhibition, and you will see a wealth of different stand types. Some are designed for reuse across the entire event calendar,...
How does “less is more” apply to exhibition stand design?
The term “less is more” is true in many aspects of design, and exhibition stands are no exception! When exhibition stand designs are planned strategically,...
Telephone
+44 (0) 1202 723 500Email
design@quadrant2design.comShowroom, Studio & Factory
H3 The Fulcrum, Vantage Way, Poole, BH12 4NU, UK
