Next Show–Excel London

The Pub Show, the only dedicated event for the UK pub industry, is taking place this April, at Excel London as part of Food, Drink & Hospitality Week. 

Throughout the 3-day event, businesses are brought face-to-face with a focused, high-value collection of visitors, with 80% of those registered coming from the pub, bar, or club sector.

Official Site The Pub Show
Let's talk, we offer free consultations and design proposals
  • MonikaDesign
  • SofiaDesign
  • TraceyDesign
  • JamesConsultant
  • MaggieConsultant

Exhibition Stand Design at The Pub Show

The Pub Show’s focused and high-value audience has made it a landmark event for hundreds of beverage brands, tech providers and bar service companies, uniting them with pub and bar managers, as well as chef and procurement directors. 

This segment of Food, Drink & Hospitality Week is particularly vibrant, not just because of The Beer Garden, though it certainly helps, but also because of the bold and colourful stands. 

While The Pub Show is not as foody as the rest of the hall, most exhibitors will still offer refreshments and bar snacks to encourage visitors to step onto the stand. 

Software demonstrations are also popular among Epos providers at the show. These are most effective when integrated into comfortable meeting spaces or positioned at high-traffic walkways. 

Height adds significant benefit at this event. Since the hall is filled with many shell schemes, building to full height is likely to place your branding above the neighbouring competition. 

Exhibition Stand Design Inspiration

FAQs

  • Where is The Pub Show held, and how do I get there?

    The Pub Show is located at Excel London, in the heart of London’s Docklands. The venue is accessible by all major transport links, including car, bus, train, and tube, 

    Directions for each can be found on the official “When and Where” page on The Pub Show website – https://www.The Pub Show.co.uk/when-where

  • What are the closest hotels to The Pub Show exhibition venue?

    There are many hotels located near Excel London. Here are the closest, according to Booking.com: 

    • Sunborn London Yacht Hotel 
    • Novotel London Excel 
    • Aloft by Marriott London Excel
    • Ibis London Excel-Docklands
    • DoubleTree by Hilton London Excel 
    • Crowne Plaza London 

  • What types of products are displayed at The Pub Show London?

    There’s a vast selection of food and drink products at The Pub Show, categorised into key zones. Categories include Speciality & Fine Foods, Plant-Based & Free-From, Drinks, Chilled & Frozen, Ambient & Wholesale, Bakery & Confectionery, and Fresh Produce.

  • How does The Pub Show compare to the UK Food & Drink Shows?

    Both The Pub Show and the UK Food & Drink Shows are major events for the food and drink industry. The Pub Show is internationally focused and held in London. Whereas the UK Food & Drink Shows are held at the NEC Birmingham, focusing on retail, wholesale, and convenience sectors, as well as domestic manufacturing operations.

  • Which major brands exhibit at The Pub Show?

    While not all exhibitors have confirmed for The Pub Show, major names usually include Taj Foods, Tubzee, and ASCO Foods.

  • When should I register to exhibit at The Pub Show?

    Space for The Pub Show fills months in advance. Register to exhibit as early as possible, before the next event takes place on 5-7 April.

  • What sectors and domains does The Pub Show cover?

    The Pub Show is divided into 13 distinct domains.

    • Speciality & Gourmet
    • Plant-Based & Free-From
    • Drinks & Beverages
    • Bakery & Confectionery
    • Sports & Nutrition
    • Chilled, Frozen & Wholesale

  • How much exhibition space does The Pub Show have, and how many halls?

    The Pub Show occupies roughly 11,000 to 18,000 square meters and takes place within the North Hall at ExCeL London, as part of the broader Food, Drink & Hospitality Week.

  • Can I use the same exhibition stand for both The Pub Show and the UK Food & Drink Shows?

    Yes, many Quadrant2Design clients use the same exhibition stand at The Pub Show and the UK Food & Drink Shows, sometimes reconfiguring or changing one or two panels to keep content targeted and relevant to the event. If you want to use the same stand across multiple shows, invest in a high-quality, reusable, reconfigurable exhibition stand.

  • Are there corkage charges at The Pub Show?

    No corkage applies if you are sampling or serving your own brand’s alcoholic products, though corkage charges do apply if exhibitors serve alcohol not purchased through the official hospitality provider. Serving any alcoholic beverages sourced outside the official venue caterer requires prior permission from ExCeL London Hospitality, and a per-bottle or per-item corkage charge is enforced for approved external stock to cover licensing and on-site compliance.

Insight

Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.

We've been constantly busy, and one of the most popular stands, so thank you. Anyone who walks past it comes in; it draws people in! It really stands out. The amount of people who have come up and said how much they love the stand is very reassuring. Before we had this stand, a lot of buyers walked past us. Now, everyone stops by!

Actiph Water, Jamie Douglas Hamilton

Exhibiting at the Pub Show? Choose Free-Hire Pro

Free-Hire Pro is the plan of choice among our exhibitors at the Pub Show.

Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.

The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.

Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.

Exhibition Stand Hire

Transport

  • Public Transport

    Excel London is connected by an Elizabeth Line station, three DLR stations, a number of bus stops, and a cable car station.

  • Parking

    Those driving to the venue should use E16 1FR on the SatNav, to direct to the car park entrance. Parking can be pre-booked here.

  • International Travel

    London is served by an international train service from France, Belgium and the Netherlands, as well as six major airports.

    London City Airport is the closest airport to Excel, just a 15-minute walk away or a short journey by DLR, bus or taxi. With flights to 30+ destinations across Europe, London City Airport makes travelling to exhibitions, conferences and events quick and convenient.

Accommodation

  • Sundown London Yacht Hotel

    Located in London (Docklands), Sunborn London is steps from ExCeL Exhibition Centre and a 4-minute drive from River Thames. This hotel is 4.3 mi (6.9 km) from The Arena and 4.9 mi (7.9 km) from Tower Bridge.

     

  • Novotel London Excel

    With a stay at Novotel London ExCeL in London (Docklands), you’ll be within a 5-minute walk of ExCeL Exhibition Centre and Royal Victoria Bridge. This hotel is 0.2 mi (0.4 km) from IFS Cloud Royal Docks Station and 0.3 mi (0.6 km) from The Crystal.

  • Ibis London Excel Docklands

    Located in London (Docklands), ibis London Excel Docklands is within a 10-minute drive of The Arena and Tower of London. This hotel is 4.8 mi (7.7 km) from Tower Bridge and 5.9 mi (9.5 km) from London Bridge.

Food & Drink

  • Waterfront Street Kitchen & Bar

    Explore a world of flavour-packed street food dining, all while soaking up the relaxed vibes of the Royal Docks waterfront.

  • BUN.

    Burgers, Hot Dogs and more… From the classic cheeseburger with a twist to a tasty hot dog and fries on the side, BUN. has something for everyone!

  • Baba Dhaba

     Baba Dhaba serves vibrant Pakastani street food, all created from authentic recipes passed down through generations.

Show Calendar

Many Quadrant2Design clients reuse and reconfigure their stands at: 

See Our Show Videos

Advice Guides

Explore some of our recent advice guides:

View All Advice
Let's talk, we offer free consultations and design proposals

    • *By clicking 'Submit Message' you are consenting to us replying, and storing your details. (see our privacy policy).