Exhibition Stands at the Homebuilding & Renovating Show

Attendees at this event are looking for concrete solutions to complex, high-budget building projects. They want to be able to see who you are and what you offer at just a glance. Keep branding clear, simple and visually compelling, ensuring that important elements are given visual weight. Core branding should be placed up high for visibility, and credentials should be surrounded by negative space to draw focus. Imagery should set context and create an emotional pull and hook to show visitors what your products and services can do for them. 

Product showcasing and demonstrations are advantageous at this show. Self-builders are spending their own savings at this event, and will be hesitant to spend without seeing the kit or products work in person. Where possible, integrate products into the stand to keep the space tidy and clear. If products are very large, establish their placement at the exhibition stand design phase, positioning them to drive engagement and work with the flow of traffic, while also ensuring that surrounding graphics do not create visual overwhelm. 

When vying for attention in such a busy hall, it can be advantageous to place screens with explanation/ promo videos in the busy aisles to entice visitors to step onto the stand. 

With our professional exhibition stand design services, we can advise visitors on how to create high-impact stands, tailored to your business’s individual needs.