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The Baby Show, which takes place three times a year across different locations in the UK, is the ultimate destination for new and expectant parents to shop, compare hundreds of leading brands, and receive expert advice all under one roof.
Show Dates & Venues
Excel London
NEC Birmingham
Exhibition Stand Design at The Baby Show
The Baby Show is a huge indoor marketplace for new and expectant parents. It brings together over 300 major brands and independent boutiques, featuring hands-on pram testing, live parenting talks, and exclusive discounts.
This show offers a unique opportunity to connect with parents actively seeking the safest nursery gear, parenting essentials, and family services. This means that the conversations move beyond casual interest into genuine, trusted connections.
Accessibility is important at this event, as the audience includes many heavily pregnant mothers, prams and young children. When designing a stand, keep these factors in mind:
- Clear the floor – The Baby Show is unique as it’s very buggy-heavy. Because of this, it’s important to keep stands as open and clear as possible. Say no to any raised platforms or steps which create dangerous tripping hazards and mount products where possible to maximise space.
- Adjust Taglines – Position core messaging, branding and taglines high-up on your back walls to ensure they remain readable in the crowded hall.
- Consider Comfort – If you are demonstrating or showcasing products, consider implementing comfortable seating for expectant mothers.
One thing that’s worth bearing in mind is that many parents won’t just be looking for functionality. They also want sleek, aesthetic design options that fit their lifestyle. If you space on your stand, it can be beneficial to bring a wide selection of fabrics, colours and models, and if you’re tight on space, consider using interactive screens to show your full range.
Exhibition Stand Design Inspiration for The Baby Show
The Baby Show FAQ’s
Where is The Baby Show held, and how do I get there?
The Baby Show takes place multiple times a year, at different major destinations in the UK. The next event is set to take place at Olympia, London, from the 23rd to the 25th of October, 2026.
Olympia is well-connected, and visitors can access it via car or public transport. Full directions and transport options can be found on the “Plan Your Visit Page”.
What are the closest hotels to The Baby Show exhibition venue?
There are many hotels located near Olympia. Here are the closest, according to TripAdvisor –
- St Paul’s Hotel
- Residence Inn by Marriott London Kensington
- London Lodge Hotel
- Templeton Garden
- Holiday Inn London – Kensington High St. by IHG
- Premier Inn London Hammersmith (Shepherds Bush Road) hotel
- Ember Locke
- iBis London Shepherd’s Bush – Hammersmith
- The Hoxton Shepherd’s Bush
- Hotel Indigo London – Kensington by IHG
What types of products are displayed at The Baby Show?
The Baby Show displays a wide range of pregnancy, baby, and toddler products from major brands and stores. Featured items include buggies, prams, car seats, nursery, furniture, sleep solutions, feeding equipment, parenting tech apps, developmental play kits, baby clothing and maternal wear.
Which are the top businesses exhibiting at The Baby Show?
While not all exhibitors are confirmed for the next edition, major exhibitors usually include: Mamas & Papas, Silver Cross, Maxi-Cosi, Cybex, Bugaboo, Cosatto and iCandy.
When should I register to exhibit at The Baby Show?
The Baby Show recommends registering as early as possible, ideally, several months in advance, to secure your place as the events fill up quickly.
Reviews from Quadrant2Design Clients
Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.
Everybody at the shows, everybody, says our stand is by far the best and that they absolutely love it and I can say that hands down. Even the other brands that are there come up to us and say how fantastic our stand is. It really does stand out amongst everybody else at the expo.
Exhibiting at The Baby Show? Choose Free-Hire Pro
Free-Hire Pro is the plan of choice among our exhibitors at The Baby Show.
Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.
The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.
Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.
Venue & Location
Olympia is a historic exhibition, convention and live entertainment district in West Kensington, London.
Transport
Public Transport
London Olympia is well-connected by tube, Overground and bus. There are several bus stops just a short walk from the venue, and three tube stations within easy reach: West Kensington (a 4-minute bus ride or 12-minute walk), Barons Court (a 9-minute walk), and Hammersmith (5 minutes by bus or a pleasant 15-minute walk). For the Overground, Kensington (Olympia) station is served by the Mildmay Line and Southern Rail.
Parking
There is parking available at Olympia, however, you must pre-book online, as spaces are limited. There is an option to pay on the day, however these spaces are on a first-come, first-served basis so are not guaranteed. Alternatively, there is off-site parking available in the local area.
International Travel
London Heathrow Airport is the closest major international airport to Olympia London. There are great transport links between the airport and venue.
Accommodation
Hyatt Regency London Olympia
A hotel on the Olympia site, linked to the event spaces. About as convenient as it gets for early starts and long show days.
citizenM London Olympia
Based inside Olympia National Hall, so you’re already at the venue. A good fit if you want to stay on site.
Premier Inn London Kensington (Olympia)
A cost-friendly option close to Earl’s Court station, around a 15 minute walk from Olympia.
Food & Drink
Pizza Express
Pizza Express is our favourite place to decompress and relax after a long show day. Leave the chaos behind and enjoy some good pizza and pasta.
Idalia Restaurant
If you want somewhere a little closer, Idalia is right on site, so you don’t even need to leave the venue after a long show day. Enjoy refined British classics and great steaks.
Wolves of Tokyo
Also located on-site, Wolves of Tokyo is a moody, “Japan-noir” rooftop bar and kitchen hidden within the new Olympia development. It features an impressive aesthetic with great views, ideal for post-event celebratory drinks and dinner.
Show Calendar
Many Quadrant2Design clients reuse and reconfigure their stands at:
Advice Guides
Explore some of our recent advice guides:
The Ultimate Guide to Exhibition Stand Design
In the busy environment of exhibition halls, the exhibition stand design can either be the key to standing out or the reason for getting...
How to Design Accessible Exhibition Stands
We recently had a design meeting for a stand heading to Naidex, the UK’s most established platform for the disability community. The show creates a...
Guide to Exhibition Stand Materials: Impact, sustainability, and longevity
Walk through any exhibition, and you will see a wealth of different stand types. Some are designed for reuse across the entire event calendar,...
Telephone
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