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LAMMA 2027 is a major farming event and the UK’s leading agricultural machinery, equipment, and technology show.
Taking place annually at the NEC Birmingham, the event features over 800 exhibitors across 12 halls, showcasing tractors, combines and digital farming.
Exhibition Stand Design at LAMMA
LAMMA offers an invaluable opportunity for businesses, as it brings them face-to-face with over 40,000 agricultural professionals, eager to learn and to buy.
Since the show is centred on equipment, stands should be designed with products as the focus. Large machinery requires a specific design approach, positioning branding carefully so that the stand does not appear cluttered or busy.
Height is one of your greatest assets. If your budget allows for it, build to the maximum height to ensure visibility, and declutter lower graphics. In most cases, it is better to use imagery and negative space around machinery, so that products are not overwhelmed, limiting information to other segments of the stand. A professional stand designer can help you to use NFC tech and QR codes to refer to more detailed product information.
The farming industry has the benefit of beautiful panoramic landscapes and scenes. Use these to make stands more attractive and compelling, and to create a point of difference among info-based stands. Both SMEs and industry stalwarts can benefit from professional exhibition stand design advice when preparing for this event.
Exhibition Stand Design Inspiration
FAQs
Where is LAMMA held and how do I get there?
LAMMA is held at the NEC Birmingham and is accessible by all major travel links, including car, train, plane and taxi. From the city centre:
Train – From Birmingham New Street, Moor Street or Snow Hill stations to Birmingham International station.
Car – Take the A45 Coventry Road out of the city centre toward the M42, or take the M6 motorway to Junction 4.
Bus/ Coach – Several National Express and local bus services run from Birmingham city centre (e.g., Digbeth Coach Station) directly to the NEC bus interchange
What are the closest hotels to the LAMMA exhibition venue?
There are many hotels located near the NEC Birmingham. Here are the closest, according to Trivago –
- Hilton Birmingham Metropole
- Genting Hotel
- Moxy Birmingham NEC and Airport
- Crowne Plaza Birmingham NEC by IHG
- Premier Inn Birmingham NEC/ Airport
- Arden Hotel and Leisure Club
- Novotel Birmingham Airport
- Ibis Birmingham Airport
- Travelodge Birmingham Airport
Source – https://www.trivago.co.uk/en-GB/opr/hotels-near-nec-birmingham?search=500-4528830
What types of products are displayed at LAMMA?
LAMMA is home to some of the most innovative and industry-leading equipment in the agricultural and farming sectors.
Products include:
Tractors, handlers, trailers, grassland and forage equipment, cultivation and seed drilling kits, forestry and agricultural processing machinery, GPS and guidance systems, drones and satellite imagery tools, sensors, monitoring, and field analytics, farm automation and robotics, grain and crop storage silos, agricultural buildings and concrete products, drying systems and grain-handling units, security and safety lighting, livestock feed, nutrition, and bedding, solid ad liquid fertilisers, workwear, safety PPE and rural clothing, and professional farm business and legal services.
Which are the top businesses exhibiting at LAMMA?
Top brands exhibiting at LAMMA include JCB, Manitou UK Ltd, Deutz Fahr UK Ltd, and Vaderstad, among many other industry leaders.
When should I register to exhibit at LAMMA?
Organisers allocate stands and locations based on availability and business needs. There is no official cut-off date, but floor spaces fill up quickly, so it is recommended to register interest as soon as possible!
Insight
Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.
Exhibiting at LAMMA? Choose Free-Hire Pro
Free-Hire Pro is the plan of choice among our exhibitors at LAMMA.
Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.
The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.
Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.
Venue & Location
The NEC Birmingham is the UK’s largest and most versatile exhibition and event venue. Situated in Solihull, just outside of Birmingham, the venue is easily accessible by all major transport links.
Telephone
+44 (0) 121 780 4141Website
https://www.thenec.co.uk/Address
Marston Green,
Birmingham,
B40 1NT,
England
Transport
Public Transport
The NEC is well-served by bus, coach and train. There are over 120 National Express and Megabus coach services running daily and direct trains to Birmingham International throughout the day.
Parking
There is expansive on-site parking at the NEC Birmingham. Pre-booking online can save you money.
International Travel
Birmingham Airport is very close to the NEC. If you’re flying, simply take the free and fast air-rail link to Birmingham International Railway Station.
Accommodation
AC Hotel Birmingham NEC And Airport
A modern hotel around a 5 minute walk from the NEC. Handy for early show starts and getting back after a long day on the stand.
Moxy Birmingham NEC And Airport
Around a 5 minute walk from the NEC and close to Resorts World. A convenient base for early show mornings and a quick return after a long day on the stand.
Manor Hotel Solihull, BW Signature Collection
A 4-star hotel in Meriden, around a 10 minute drive from the NEC. Free parking and an on-site restaurant make it a quieter base for the show.
Food & Drink
Zizzi
Zizzi Birmingham Resorts World is our personal favourite around the NEC. It’s usually nice and relaxed, so you can unwind after the show and enjoy great pizza, pasta or risotto.
Las Iguanas
Located on the second floor of Resorts World, Las Iguanas is a lively, vibrant South American restaurant and bar, offering scenic lake views, an uplifting atmosphere, and 2-for-1-cocktails.
Vietnamese Street Kitchen
Vietnamese Street Kitchen is a popular, independent, family-run restaurant group in Birmingham, UK, offering a vibrant, modern take on traditional family recipes passed down through four generations.
Show Calendar
Many Quadrant2Design clients reuse and reconfigure their stands at:
Advice Guides
Explore some of our recent advice guides:
The Ultimate Guide to Exhibition Stand Design
In the busy environment of exhibition halls, the exhibition stand design can either be the key to standing out or the reason for getting...
Exhibition Stand Reconfiguration Examples with Modular Stands
If you’re currently exploring modular exhibition stands, you might be curious about how they can be reconfigured. Modular exhibition stand contractors talk a lot...
Guide to Exhibition Stand Materials: Impact, sustainability, and longevity
Walk through any exhibition, and you will see a wealth of different stand types. Some are designed for reuse across the entire event calendar,...
Telephone
+44 (0) 1202 723 500Email
design@quadrant2design.comShowroom, Studio & Factory
H3 The Fulcrum, Vantage Way, Poole, BH12 4NU, UK
