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ICE Barcelona (International Casino Exhibition) is the world’s largest international business and technology exhibition for the gaming and gambling industry.
The event moved to the Fira Barcelona Gran Via venue in Spain after previously being hosted in London, bringing together tens of thousands of global professionals, tech providers and regulators.
Exhibition Stand Design at ICE Barcelona
Uniting over 65,000 professionals from 180+ nations, and generating a massive €191 million in regional economic impact, ICE is an invaluable event, and the strategic engine for the global gaming, gambling and iGaming sectors.
With more than 600 exhibitors from across the globe, success at this event hinges on creating a standout display and a point of difference from the heavy competition at the event.
Decision-makers expect to see high-energy, immersive environments. Graphics-based systems lend themselves well to these immersive environments, mapping impactful, attention-grabbing visuals that set the games in a vibrant context.
The hall becomes a colourful arcade, filled with bold stands and dramatic lighting. With the busyness of the hall and all the flashing games, adding movement and compelling lighting is advantageous at this event. Bold, illuminated rotating headers are a great option, serving as a beacon to eyes on the show floor.
In such a busy hall, clarity is key. Place branding up high, above the visual noise of the games and crowds on the show floor, to increase visibility.
If you have games of your own, consider their placement at the design stage. Graphics should be designed with their presence in mind, to avoid overwhelming the visuals. Additionally, the structure should work with the games, to ensure staff can guide the busy flow of traffic on the stand.
Exhibition Stand Design Inspiration for ICE
ICE FAQ’s
Where is ICE Barcelona held and how do I get there?
ICE Barcelona is held at the Fira Gran Via in Barcelona, conveniently linked by the local public transport network to both the metropolitan downtown and nearby El Prat International Airport (12 km). The venue is about 20 mins from the airport or 20-15 mins from central Barcelona. It’s worth noting that Google sometimes fails to recommend the Metro for travel. Organisers are clear that this is the best travel option for guests.
View official travel advice here – https://www.icegaming.com/travel–accommodation
What are the closest hotels to the ICE exhibition venue?
As one of Europe’s most prominent exhibition centres, the Fira Barcelona Gran Via offers a wide range of local hotel options.
Some of the closest include;
- Hampton by Hilton Barcelona Fira Gran Via
- Hotel Porta Fira
- Renaissance Barcelona Fira Hotel
- Hotel SB Plaza Europa
- Travelodge Barcelona Fira
- Eurohotel Gran Via Fira
Can I use my Quadrant2Design exhibition stand at ICE Barcelona?
Yes, you can use your Quadrant2Design exhibition stand at ICE Barcelona. In fact, many Quadrant2Design clients do!
You can use your exhibition stand on either Quadrant2Design’s Free-Hire Pro plan, Hire-to-Self-Build plan, or Buy-to-Self-Build plan.
Graphics can be tailored to suit global audiences if needed.
What types of products and games are displayed at ICE?
ICE showcases a massive range of digital B2B gambling products, gaming machines, software, and technology, spanning the casino, sports betting, esports, lottery and bingo sectors.
Which are the top businesses exhibiting at ICE?
ICE welcomes some of the most well-renowned industry leaders, including Novomatic, IGT, Merker Gaming, Light & Wonder and Zitro.
When should I register to exhibit at ICE?
The scale of the upcoming ICE Barcelona event is geared to be one of the largest and most impactful yet.
Demand is high, and spaces are set to fill up quickly. It is recommended to secure your stand space as soon as possible.
Insight
Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.
People like Luaryn have been unbelievable in the project management side of things. There are so many little questions you ask, and you just want a little reassurance. She’s been great at that.
The training again was brilliant. The guy who did the training was really informative. We had a clear idea of how to do it and had the videos to fall back on.
So yeah, it was an easy experience. It looks professional and has ticked all the boxes we want it to. It’s been great to see the design come to life.
Exhibiting at ICE? Choose Free-Hire Pro
Free-Hire Pro is the plan of choice among our exhibitors at ICE.
Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.
The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.
Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.
Venue & Location
Fira Barcelona Gran Via is one of the largest and most modern exhibition and convention centres in Europe, located in L’Hospitalet de Llobregat on the outskirts of Barcelona, Spain.
Show Calendar
Many Quadrant2Design clients reuse and reconfigure their stands at:
Telephone
+44 (0) 1202 723 500Email
design@quadrant2design.comShowroom, Studio & Factory
H3 The Fulcrum, Vantage Way, Poole, BH12 4NU, UK
