Next Show–Excel London

EAG Expo (The Entertainment, Attractions & Gaming Expo), recently rebranded as EAG 360, is the premier annual business-to-business event for the coin-operated amusement, attraction and land-based gaming industries.

As the industry’s first major show in the calendar, packed with qualified decision-makers, and closed to the public, EAG 360 offers an invaluable platform for the industry to generate leads. 

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Exhibition Stand Design Inspiration for EAG 360

Decision-makers at EAG 360 expect to see high-energy, immersive playable environments. Graphics-based systems lend themselves well to this sort of activation, mapping impactful visuals that set the games in their vibrant context. 

For EAG 360, ExCeL becomes a colourful arcade, filled with bold stands. Lighting is key to capturing attention, adding unique details that elevate the stands while drawing eyes. With all the flashing games, movement on the stand can add a significant advantage. Bold, illuminated rotating headers are a great option, serving as a beacon to eyes on the show floor. 

Since EAG 360 is an equipment-heavy show, businesses benefit more from high-level elements to place core branding above the visual clutter of the games. 

With our professional exhibition stand design services, we can help exhibitors create interactive zones and reception points to work the flow of traffic, while ensuring branding stands front and centre.

Exhibition Stand Design Inspiration for EAG 360

FAQs

  • Where is EAG 360 held and how do I get there?

    EAG 360 is held in Excel London, in London’s Docklands. The venue is accessible by all major transport links, including car, bus, train, and tube.

    Specific directions can be found on EAG 360’s travel page – https://www.eagexpo.com/travel.

  • What are the closest hotels to EAG 360 exhibition venue?

    There are many hotels located near Excel London. Here are the closes, according to Booking.com: 

    • Sunborn London Yacht Hotel 
    • Novotel London Excel 
    • Aloft by Marriott London Excel
    • Ibis London Excel-Docklands
    • DoubleTree by Hilton London Excel 
    • Crowne Plaza London 

  • What types of products and software are displayed at EAG 360?

    EAG 360 primarily showcases amusement & arcade products, immersive & social entertainment, casino, gaming, & Vending products. Examples include: 

    Coin-operated video games, driving simulators, ticket-win machines, racing rigs, interactive mini-golf games, etc.

  • Which are the top businesses exhibiting at EAG 360?

    Not all businesses have officially confirmed for the upcoming edition of EAG 360. However, top businesses usually include Blueprint Operations, Electrocoin, SEGA Amusements International, Bandai Namco Amusement Europe, and The United Distributing Company (UDC).

  • How does EAG 360 compare to ICE?

    EAG 360 and ICE (International Casino Exhibition) are both major exhibitions in the broader gaming and entertainment sector, but they cater to different niches, scales and geographical footprints. 

    EAG 360 focused primarily on coin-operated amusements, low-stakes gaming, vending, attractions, and the UK amusement and arcade machinery, whereas ICE focuses on global commercial gambling, online iGaming, large-scale casino operations, sports betting and high-stakes regulatory technology.

  • What sectors and domains does EAG 360 cover?

    EAG 360 covers the international entertainment, attractions, gaming and leisure industries.

  • When should I register to exhibit at EAG 360?

    The upcoming edition of EAG 360 is fast approaching, taking place from January 12-14, 2027. Businesses are encouraged to register as soon as possible, as space fills up quickly at the event.

Insight

Hear how Quadrant2Design clients have conveyed credentials at relevant industry events.

People like Luaryn have been unbelievable in the project management side of things. There are so many little questions you ask, and you just want a little reassurance. She’s been great at that.

The training again was brilliant, the guy who did the training was really informative. We had a clear idea of how to do it and had the videos to fall back on.

So yeah, it was an easy experience. It looks professional and has ticked all the boxes we want it to. It’s been great to see the design come to life.

Exhibiting at EAG 360? Choose Free-Hire Pro

Free-Hire Pro is the plan of choice among our exhibitors at EAG 360.

Using Free-Hire Pro, the structural framework of your stand is hired free of charge, allowing you to invest in what matters: your graphics and the end-to-end service that makes exhibiting completely stress-free.

The plan includes project management, stand storage, a full pre-build (crucial for quality and peace of mind), as well as installation and dismantling.

Because our solution is modular, you can reconfigure, reuse and repeat at shows and venues all across the UK and Europe.

Exhibition Stand Hire

Transport

  • Public Transport

    Excel London is connected by an Elizabeth Line station, three DLR stations, a number of bus stops, and a cable car station.

  • Parking

    Those driving to the venue should use E16 1FR on the SatNav, to direct to the car park entrance. Parking can be pre-booked here.

  • International Travel

    London is served by an international train service from France, Belgium and the Netherlands, as well as six major airports.

    London City Airport is the closest airport to Excel, just a 15-minute walk away or a short journey by DLR, bus or taxi. With flights to 30+ destinations across Europe, London City Airport makes travelling to exhibitions, conferences and events quick and convenient.

Accommodation

  • Sundown London Yacht Hotel

    Located in London (Docklands), Sunborn London is steps from ExCeL Exhibition Centre and a 4-minute drive from River Thames. This hotel is 4.3 mi (6.9 km) from The Arena and 4.9 mi (7.9 km) from Tower Bridge.

     

  • Novotel London Excel

    With a stay at Novotel London ExCeL in London (Docklands), you’ll be within a 5-minute walk of ExCeL Exhibition Centre and Royal Victoria Bridge. This hotel is 0.2 mi (0.4 km) from IFS Cloud Royal Docks Station and 0.3 mi (0.6 km) from The Crystal.

  • Ibis London Excel Docklands

    Located in London (Docklands), ibis London Excel Docklands is within a 10-minute drive of The Arena and Tower of London. This hotel is 4.8 mi (7.7 km) from Tower Bridge and 5.9 mi (9.5 km) from London Bridge.

Food & Drink

  • Waterfront Street Kitchen & Bar

    Explore a world of flavour-packed street food dining, all while soaking up the relaxed vibes of the Royal Docks waterfront.

  • BUN.

    Burgers, Hot Dogs and more… From the classic cheeseburger with a twist to a tasty hot dog and fries on the side, BUN. has something for everyone!

  • Baba Dhaba

     Baba Dhaba serves vibrant Pakastani street food, all created from authentic recipes passed down through generations.

Show Calendar

Many Quadrant2Design clients reuse and reconfigure their stands at: 

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Advice Guides

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