With the same principles applied to the quality range of lenses, SEIKO Optical offers a real alternative for independent practices to differentiate in a crowded retail market place.
SEIKO Optical UK have created a unique approach to supporting independent practices through the SEIKO Lens Specialist scheme and through the SPECS network web portal.
SEIKO Lens Specialists are automatically enrolled in SPECS network, a unique consumer web portal created to help independent opticians to dramatically improve the profile of their business using Google AdWords, Social Media, popular Web forums, competitions and national print publications. Specialists also have access to a team of industry and marketing experts who offer a wide range of business support.
Framed the glossy eyewear fashion magazine represents another opportunity for SPECS network opticians to direct members of the public to their practices by appealing to a cross-section of spectacle and sunglass wearers of all ages and includes articles on kids eyewear, the latest sunglasses and ophthalmic frames – with a purely fashion focus. Each Specialist is entitled to fifty copies of a personalised version of Framed for distribution amongst local businesses and meeting places.
SEIKO Optical UK will be showcasing the SPECS network at Optrafair, the UK’s leading exhibition and educational conference. Dedicated to the needs of the optical profession since 1978, Optrafair allows practitioners, suppliers and educators to expand knowledge, grow awareness and build business. SPECS network will be exhibiting with a Prestige Exhibition System, created by Quadrant2Design. With the Independent Café and a fantastic fun Photo Pod on the stand, it is the perfect place to grab a coffee and find out more about SPECS network.
SPECS network will be at stand N20 at Optrafair 2015, taking place from 18th -20th April at the Birmingham NEC. To register for Optrafair, please visit www.optrafair.co.uk.
For more information about the Prestige Exhibition System, please contact firstname.lastname@example.org.