How to Save Money when Exhibiting
2. Buy a stand that can be re-used
Custom-built stands can be expensive, and if they are just discarded at the end of the show, very wasteful. If you plan to exhibit at more than one show consider buying a modular stand which can be re-used many times. Using a modular stand, like our exclusive Prestige Event System [link], means it can be redesigned for different spaces at different shows. And as you have the flexibility to use the same stand over your entire exhibiting calendar, you could save up to 70% on repeat exhibiting.
What is more, as well as being significantly cost-effective, reusing your exhibition stand is of course environmentally friendly, as it avoids the wastefulness of “throwaway” custom builds which are likely to end up in a skip at the end of the show. We will even help you reconfigure it for other shows for nothing.
5. Be careful of additional electricity charges
Make sure you discuss the cost of electricity supply when you book your space. Exhibition organisers use contractors to install sockets on your stand and the charges can be between £200 and £800 depending on how many sockets you have. There can also be additional charges for testing. If you are on a budget keep electrical items to a minimum and use LED lights which can all come off one socket. Although the use of audio-visual displays and interactive technology can certainly enhance a stand, if your exhibiting budget doesn’t allow it then it would be best to leave this out of your exhibition package.
6. Limit booth staff
Many choose to hire staff to man their exhibition stands, but this can add additional unnecessary expense. Instead use your own staff, they will already be knowledgeable about the company and products. If necessary offer them training is sales techniques to help them on the day.
7. Consider promotional items carefully
Branded giveaways are part of the exhibition experience but can be expensive to buy. Make sure you shop around for bulk discounts. Be selective about who you give them to, rather than having them in a pot on the desk for any passer-by to grab, keep them behind the desk and only give them out to people who really engage with you. That way you’re not throwing money away on people just there for the freebies.
8. Don’t forget storage costs
If your stand is too big to store and transport yourself you may end up having to pay to store it, either with the stand designer or a storage company. This can add a significant cost to the exhibition budget. The cheapest and easiest option is to use an exhibition company that includes storage and transportation as part of your exhibition stand project management service.
At Quadrant2Design, under our Free2hire™ plan, which we offer to all our clients, we will store your stand and graphics between shows free of charge. This gives you the freedom to exhibit more frequently for less cost.
So there are ways to save money when exhibiting by booking early, having a re-useable stand or hiring one and looking for cost savings in other areas. It is likely, though, that the benefits of exhibiting in sales and brand awareness generated will outweigh the costs.