Exhibition Stand Case Study: Rosetta Stone bring language learning technologies to life
What you Need to Know About Rosetta Stone
Rosetta Stone are a leading learning technologies supplier with award-winning software to help you learn any language. Launching in 1992, Rosetta Stone have been pioneers when it comes to interactive learning technology.
Many SaaS providers struggle to make a connection with their audience, as they are never face-to-face with their customers. Rosetta Stone decided to add exhibitions to their marketing mix to increase brand awareness and build relationships with their target audience.
To achieve their goal, they needed an exhibition stand that they could use at the Learning Technologies Show, Learning Lives and BCI World. They asked us to design their stand as we provide modular, reusable solutions which is cost-effective when it comes to busy exhibiting calendars.
We were more than happy to work with them on a bespoke exhibition stand design that they could use at ExCel London and Hilton Metropole.
Rosetta Stone Briefed us for the Learning Technologies Show
Custom-modular exhibition stands are a type of exhibition display that you can reuse and reconfigure for different shows. Rosetta Stone wanted a presence at Learning Live, BCI World and the Learning Technologies Show so this was the right solution for them.
The first brief Rosetta Stone gave us was for a 5m X 3m space that had three open sides. They chose a ‘space only’ package, meaning they needed a structure and flooring. There are loads of free resources to help you choose shell scheme or space only.
Other stand spaces included a 3m X 1m and a 2m X 2m, both open on two sides. Rosetta Stone were able to reuse their stand and graphic panels at all their shows.
The brief was fairly open in terms of creative design. They asked us for an exhibition stand featuring literature showcases, iPad mounts and integrated screens. They also asked for a small meeting area in the middle of the stand for product demonstrations.
An Exhibition Stand fit for the Learning Technologies Show
Quadrant2Design wanted to offer Rosetta Stone a solution that was:
We decided to create a reconfigurable structure using bold large format graphic design. This would reduce the cost of repeat exhibiting; meaning Rosetta Stone could exhibit more for less money.
Our Free2Hire plan includes professional installation, dismantle and project management. Our business model is unique because we never charge rental fees for your exhibition stand hardware. This solution was great for Rosetta Stone, but they also wanted to purchase a stand for the smaller events and conferences.
Our solution included a branded photo-floor, meeting area, integrated showcases and a screen as requested on the brief. Our in-house graphic design team created bespoke panels highlighting Rosetta Stone’s message.
Branded countertops were also included on the design to create an immersive branded environment. These acted as secondary product display areas if the meeting area was occupied.
Design Features that Always Bring in the Crowds
Quadrant2Design have developed several unique design features in twenty years of business. These features help your brand stand out. We incorporated some of these ideas on Rosetta Stone’s exhibition stand for the Learning Technologies Show.
We love including up to 4m high-level branding on our exhibition stands. This makes your stand more impactful. Delegates will see you from across the trade show floor. Rosetta Stone took advantage of this by featuring their brand name and logo at the higher level.
Experimenting with light, colour and design can increase traffic to your exhibition booth. We included backlit, custom-cut apertures to catch the attention of passers-by.
We also integrated unique, custom-cut showcases. These help bring even more attention to your products, giveaways or promotional literature. We used a laser cutter to cut these into the shape of Rosetta Stone’s logo for a fully-branded experience.