Southern Manufacturing Case Study | Reel Services Ltd


Reel Services Ltd are Exhibiting at Southern Manufacturing

Reel Services Ltd produce high-quality component packaging and finishing solutions. They provide customers with materials such as moisture barrier bags, carrier tape, humidity indicator cards and plastic reels. They also offer a number of services such as laser marking, component prep and CSP tape & reel device programming.

Their products and services are the perfect solution for device manufacturers, distributors, contract assembly providers and end-users. They provide fast, friendly and efficient service, which explains why they have been in industry leaders for over 31 years.

To give themselves access to a uniquely targeted audience, Reel Services Ltd booked a floor space at Southern Manufacturing at Farnborough International Venue. This exhibition is renowned for pulling industry-leaders, decision-makers and those with the intention to buy in the same room.

London Build Expo, Olympia

Exhibition Stand Ideas for Southern Manufacturing

Reel Services Ltd wanted an exhibition stand that would make a bold impact on the trade show floor. With such a variety of products and services, the graphics needed to accurately depict the brand without getting lost in the crowd.

The first year that they asked us to design their exhibition stand coincided with their 30th year of business. They wanted to reflect that somewhere in the design; however, they wanted the option to reuse their stand if they chose to exhibit at Southern Manufacturing again.

They ended up exhibiting at Southern Manufacturing again the following year so luckily they chose a modular exhibition stand that they could be reuse and reconfigure.

The floor space Reel Services Ltd booked was 3m X 2m and had two open sides. Within that space, they asked for lockable showcases to display their products, integrated screens and endcap shelving for giveaways.

Quadrant2Design’s Exhibiting Solution

Reel Services Ltd took advantage of our Free2Hire plan. This meant that they could have custom graphics designed by our expert in-house team with no fee for renting the hardware that made up the structure of the stand.

The Free2Hire plan also comes with professional installation and dismantle. We never outsource your stand. Our team will take your exhibition stand to the venue and install it all themselves. At the end of your show, they’ll come back to dismantle your stand and take it away again. That means you can worry about the important things and leave the rest to us.

Our custom modular exhibition stands look like custom builds. The only difference is they’re reusable and reconfigurable. That makes them a much more cost-effective solution to a busy exhibition calendar. And, helps you do your bit to protect our environment and maintain a sustainable business model.

The Prestige Events System offers our customers the 100% graphic look. This means no ugly metal bars, wrinkles or feet disrupting your exhibition stand. Just your branding. We have developed a range of unique design features to make our seamless graphic look even more impactful.

Make a Lasting Impression at Southern Manufacturing

As well as eye-catching graphic design, a handful of our unique design features help brands like Reel Services Ltd stand out. Exhibiting is all about generating leads and increasing brand awareness. You want an exhibition stand that can help you achieve those goals.

Reel Services Ltd needed a structure that would tower over their competitors. We integrated high-level branding, standing at 3.9m (more than a metre above the other exhibition stands).

To make this feature stand out even more, we included backlit custom cut apertures in the design. If the height wasn’t enough to attract attention, the lighting features would be.

Finally, the brief asked for reference to their 30th anniversary celebrations. We didn’t want to print graphics that they couldn’t reuse at the next event so we opted for a bespoke photo floor. We branded the design with their logo and colours and featured a celebratory badge to mark the occasion.

Do You Need an Exhibition Stand for Southern Manufacturing?

Have you already booked a floor space at Southern Manufacturing 2021? If so, have you started thinking about your exhibition stand?

If, like Reel Services Ltd, you want to make a lasting first impression give us a call and ask to see your free design proposal. We design and build over 600 exhibition stands a year. In February, we had five stands at Southern Manufacturing and Electronics, kick-starting an incredibly busy week for us that included five shows in five different venues.

We’re experts at exhibition stands. Our custom modular display system is the best option for displaying a range of products and catching the attention of senior decision-makers. That’s why we’re rated five stars on Trustpilot and have over 1000 real client reviews.

To get your no obligation design proposal and quote get in touch with our team at designteam@quadrant2design.com or give us a call on 01202 723 500.


Written by Natalka Antoniuk