This will all make much more sense to you once you’ve downloaded this pre-show marketing calendar. We recommend spending six weeks drumming up interest with a killer strategy. That gives you plenty of time to spread the word with your website, social media and email marketing. Plus you’ll have time to write and distribute a press release or book traditional advertising space.
Remember, you don’t have to follow the calendar step-by-step. Each business is unique in what they do and the customers that they target. If you think of something that works better for you that’s great. We’d love to hear about it!
If you think we’ve missed something important then let us know by emailing email@example.com. And be sure to tag us in your social media updates so that we can engage with your pre-show marketing. Other than that, good luck spreading the word!
Author Bio | Natalka Antoniuk
Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.