Quadrant2Design visit five clients at World Travel Market 2014

Quadrant2Design is an exhibition stand contractor, sole UK distributor of the Prestige Events System.

WTM is the leading global event for the travel industry, and showcases many services and professionals from around the world. As such, London Excel turned into quite the spectacle for the duration of the show, with many international cultures present.

The show is celebrating its 35th anniversary this year and had exhibitors representing many countries, including Latvia, the Falklands, Mexico and Bulgaria.

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WTM provided a board for visitors to leave their experiences of the show, which celebrates its 35th birthday this year.

Managing Director Alan Jenkins, Sales Consultant Emma Battman and Project Manager Hannah Nguyen were able to see WTM in full flow.

The purpose of the visit was for Quadrant2Design to meet and talk to five of their clients at the show. It provides the company with much-needed feedback on each of their stands. This isn’t possible with every client but every chance is taken to see a client and their stand in person.

WTM is split into two distinct sections – the first is made up of representatives of countries.

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This is Latvia’s stand. Many countries were represented by large, custom-build stands, providing cuisine and other examples of their nation’s culture.

The second section of the show focused on travel software and technology. Most of Quadrant2Design’s clients fell into the second category, and this is how the team judged the success of the stands.

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Pure 360 fits into that category. They use their stand at many shows throughout the year, and it still looks good as new.

 Emma Battman said, “The stands for the countries were huge, and clearly very expensive. They had food and drink and people dancing, so there was no way we could compete with that. What we found was that, in the smaller section of the show where smaller businesses were exhibiting, our stands really stood out.

“Our modular stands looked nicer than many of the others, and they were also busier. We don’t think that’s a coincidence.”

Alan and the team spoke to the clients and were pleased to report that they were all happy with their stands, and with how the show was progressing.

Hannah Nguyen said, “It’s good to speak to the client face-to-face. It’s much easier to get feedback, and a feel for how the show was progressing. And we also got to discuss ideas for new stands in the future, too. It’s nice to see a stand in the flesh after working so hard to get it out there for everyone to see.”

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Our project manager, Hannah Nguyen, with an actual penguin.

Emma said, “WTM was vast. It spread through the whole of ExCel, which is almost unheard of in the UK. The show was daring, exciting and colourful. It barely felt like a business show at all.”

To learn more about The World Travel Market Show, visit the show website here.

To learn more about Quadrant2Design, visit their website here.

For a free design proposal for your own exhibition stand, email designteam@quadrant2design.com.