Quadrant2Design take on Packaging Innovations


It’s a Wrap! Seven Exhibition Stands go up at the NEC  

At the end of February our team of installers travelled to Birmingham to install stands for seven of our amazing clients. Macpac, Staeger Clear Packaging, Falconer Print & Packaging Ltd, The Wilkins Group, Trade Tec Services Ltd, Packaging Mode and Dantex Graphics Ltd all spent two days at the Packaging Innovation Show.

The Packaging Innovations Show is the UK’s leading packaging event for everyone involved in the supply chain. This expo is a must attend for anyone in the industry. It is your only opportunity to get up close and personal with over 300 suppliers.

This show is massive. In fact, Packaging Innovations actually runs alongside four other shows:

  • Ecopack
  • Contract Pack & Fulfilment
  • Label&Print
  • Empack

Together, these five shows take over and dominate Birmingham’s National Exhibition Centre.

The NEC is a fantastic venue. It is easy to travel to and the combination of halls and spaces make it the perfect location for any exhibition. We’ve built hundreds (if not thousands) of stands there so we make quick work of every job.

This year we decided to take our newly restructured marketing team to Packaging Innovations to give them a feel for the trade show floor. Mark, who has been with us for eight months, was pleased to see our exhibition stands thriving in the environment that they were designed for. He said:

It was nice to see the designs brought to life and actually working for our customers. Every stand we saw was busy, the people working on the booths barely had time to say hello. Seeing the hard work our company does at the office and attending the exhibition brings it all together and was really exciting.

Mark Russell, Marketing

 

It’s always fun when we’ve got a lot of exhibition stands to install. This year, at Packaging Innovations, we designed and installed seven completely different stands. Each of which had their own unique design features. From Dantex’s huge presence involving a great 3D structure with integrated product display, a label dispenser and a printed photo-floor to the cylindrical showcases and back lit endcaps used by Packaging Mode and Falconer Print & Packaging.

How could we forget the eye-catching high level branding used by The Wilkins Group, Trade Tec Services, Packaging Mode, Macpac and Falconer Print & Packaging? We always recommend having a high level element as part of your exhibition stand as it gives you more exposure from across the floor.

This show is a fantastic example of the Prestige Events System’s versatility. At Packaging Innovations, our graphic design and CAD team had to design seven completely different stands using one system.

There were smaller shell scheme spaces where we took advantage of high level revolving branding features and photo-flooring to build immersive brand experiences. On the other end of the scale Dantax Graphics had a large island space meaning we had to create a complete structure and use our expertise to position branding and walkways in line with the flow of traffic.

The best thing about working on these stands was that we had worked with all of these companies before. Not only did we know working with them again would be great fun, but it’s always good when we see people taking advantage of our reusable, reconfigurable custom modular system and our lifetime free design.

We’re already buzzing with creative ideas to help us build bigger and better stands. Next year’s Packaging Innovations will see new design from us as we’ve got a lot of exciting things in the pipe line. Design is what we do here. We aren’t happy unless your stand looks amazing.

Now is a great time to get in touch if you are thinking about exhibiting at the next Packaging Innovations. Give us a call on 01202 723 500 or email us at designteam@quadrant2design.com to get your free design ideas and quote from our experts.


Looking for a modular exhibition stand?

We work with the worlds premier modular stand building system, the Prestige Events System. Using Prestige we create custom-designed exhibition stands that are not only modular, but scalable and reusable over an entire events programme.

 

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