Quadrant2Design take on LAMMA 2020

Seven exhibition stands go up at LAMMA 2020

 LAMMA is the UK’s leading agricultural machinery, equipment and technology show. Now in its 38th year, the event attracts more than 40,000 visitors, all eager to see the latest cutting-edge equipment from over 700 exhibitors.

This show kick-started Quadrant2Design’s 2020, and we couldn’t have wished for a better way to welcome the new decade. Held on the 7th-8th of January at the NEC in Birmingham, we travelled with six amazing clients (and even more amazing exhibition stands) to check out the latest tractors, combines, drills and cultivation kits, as well as a range of products and services.

LAMMA is a big deal. The exhibition venue offers Eleven halls to make sure there is enough room for all of the exhibitors, guests and machinery on display. And every year the show sells out.

Quadrant2Design take on LAMMA 2020

The event is the perfect place to raise brand awareness, generate sales or launch a new product. This year thousands of new products were launched including machinery from Bobcat, McHale and Reesink Agricultural.

This year, we designed and installed exhibition stands at LAMMA 2020 for Merlo UK     ( 2 stand spaces), Berthoud Sprayers UK, Newtec, Thomas Autos, Spaldings and Copley Development. Each stand we designed was unique, perfectly executed and the ideal solution to each client’s brief.

Merlo UK and Spaldings both utilised overhead circle banners to capture the attention of thousands of visitors on the ground. Newtec and Thomas Autos made the most of our photo-flooring to offer LAMMA delegates an immersive brand experience. Our clients made the most of our unique design features to achieve their exhibition goals.


Quadrant2Design take on LAMMA 2020 2

We felt very lucky to work with Quadrant2Design again for another year. Everything from getting quotes to dealing with our excellent Project Manager Rachael was very professional. For a second year we are very happy with our stand design and how smart it looked at the show. The stand itself was very appreciated by all Merlo UK staff and also general public. We look forward to working with Quadrant2Design again.”

Merlo UK

You might think that having seven exhibits at one show is a logistical nightmare. Not for us. We’re experts at what we do and that is the Prestige Events System. LAMMA 2020 offered exhibitors and their contractors a total of 47 hours to build and install their stands. We only needed 6.

Having dealt with all sorts of obstacles in the past (including a forklift driving into one of our client’s exhibition stands the day before a show) we know from experience that it’s best to leave the building until the last build-up day. Our stands are lightweight, quick and easy to construct and don’t require any tools so the building process is straightforward.

New client Copely Developments said: ” The whole process was pretty seamless. I was very pleased with the approach of everyone we dealt with, and most importantly the quality and build of the final stand.”

NMBS Exhibition, Ricoh Arena, Coventry

I would like to take this opportunity to thank all of the Quadrant team for their professionalism and making the whole stand build experience at Lamma for me very straight forward. The stand itself looked fantastic and we had many compliments from our dealers on the overall design. “

Berthoud Sprayers UK

Rachael, our senior project manager, spent the day at the NEC with our in-house team of professional installers. As you can imagine, with 700 exhibitors spread across 11 halls it was easy to get lost. Not to mention the number of tractors, combine harvesters, and tyres the size of small houses they were trying to manoeuvre. Check out their photos from the day over on our Twitter and Instagram. All in all, it looks like our team had a great time.

Now the photo-flooring has been rolled up and the exhibition stands have been put away until their next show. We’ve met a lot of interesting people at LAMMA 2020 and can’t wait to get stuck into our exhibition calendar as we move closer to the busiest season of the year!

Are you thinking about exhibiting at LAMMA 2021? It’s never too early to get organised. Get in touch to find out the endless design possibilities that we can make happen at your next exhibition.

Telephone: 01202 723 500

Email: designteam@quadrant2design.com

Author Bio | Natalka Antoniuk

Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors


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