360 degrees of customer understanding

Specialising in helping businesses get the best results from marketing campaigns using email and digital marketing automation, Pure360 has worked with over 1400 companies, both in the UK and further afield, including Tetley, NHS and Innocent Drinks.

Established in 2001, Pure360 received the ‘one to watch’ accolade early on in their venture and most recently the Brighton based company receive a £10.6 million investment from Scottish Equity Partners.

2015 sees the company add an array of new features to their platform, focusing on four main areas including increasing usability and improving functionality. Every move Pure360 makes has the customer’s experience at the forefront. The first feature to make an appearance is Pure360’s Drag & Drop Editor. The new editor gives marketers control over their email design without the need for technical knowledge or coding expertise. Email content is offered in true drag and drop format, using easy to navigate blocks and effortless on-canvas editing.

Alongside this new feature, Pure360 are also launching their customer profiling and segmentation offering, Customer Intelligence. Pure360’s solution is designed for Marketers who need to connect their customer data in order to send targeted, multichannel campaigns. Marketers are able to effortlessly combine customer data from multiple sources and drive highly relevant, automated campaigns across multiple channels.

All of this new functionality will be showcased at the upcoming Technology for Marketing and Advertising Show (TFM&A) at the end of this month, where Pure360 will be exhibiting with a Prestige Exhibition System. Created by the Poole based Quadrant2Design, the system combines seamless effect graphics with a modular, portable design that is completely reusable.

TFM&A caters for all marketing professionals, regardless of industry sector. The 2015 show will provide a tailored experience in keeping with the visitor’s level of expertise. With an education programme, new learning formats and a new marketing leadership programme, TFM&A brings together every element of the marketing industry under one roof.

Pure360 will be exhibiting at stand E52, at TFM&A on the 25th-26th February 2015. For more information about the show, taking place at Olympia, London, please visit www.tfma.co.uk.

More information about Pure360, and the services they provide, can be found at www.pure360.com.

To find out more about the Prestige Exhibition System, contact Quadrant2Design on 01202 723 500.