The purpose of the abstract red flower was to bring attention to the stand. As well as the colour reflecting love and passion, I think it creates a strong visual contrast, as well a modern addition to the rest of the traditional stand.
And of course, it was important to include a picture of a happy couple on the stand, as people are more like to buy a product when they can see themselves in it. It helps make the connection between product and client more coherent, and by placing the picture in a vintage frame it was almost as if the stand was shouting ‘hey – this could be you!’
All in all, I was extremely happy with the final design! It looks sophisticated and visually appealing and helps communicate a sense of tradition with a modern twist.
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