In this guide to exhibition organisation you’ll learn how to build an exhibition stand by following these steps:

  • Choose which type of exhibition stand you want to build
  • Research contractors & gather free design proposals and quotes
  • Select your contractor
  • Finalise the 3D design and design features on your exhibition stand
  • Graphic design
  • Sign off

Choose which type of stand you want

One of the most important aspects of exhibition organisation is deciding what type of stand you want to use. You want your exhibition stand to stand out from your competitors and the type of stand you choose will play a big part in this!

You wouldn’t want to approach a contractor that specialises in shell scheme graphics if you wanted to build a fully-fledged exhibition stand with integrated product showcases and audiovisual elements.  These additional elements can really make your exhibition stand out!

Research contractors & gather free design proposals and quotes

When deciding on an exhibition contractor, have a look at their websites and see if they have client reviews, case studies or a gallery showing the previous exhibition stands they have built. It’s also worth checking out their Google reviews and Trustpilot rating.

Reach out to a handful of contractors and let them know what type of exhibition stand you want to build and what size and orientation your floor space is. Then just sit back and wait for design proposals. You won’t be able to get a definitive quote until you’ve finalised the design, but they should provide you with a realistic estimate even in the early stages – with no obligation.

Select your contractor

At this stage in your exhibition organisation you will have:

  • Chosen which type of stand you want to build
  • Gathered your free design proposals
  • Looked at several quotes for designing and building your exhibition stand

All that’s left to do is select the contractor that you want to work with to build your exhibition stand.

Finalise the 3D design and features on your exhibition stand

Your design proposal is simply an idea of what your stand could look like, but it can change! We have some customers who love their design proposal and want to move on to graphic design straight away. Other customers want to tweak a few things and add additional design features.

Your contractor will work with you to make your 3D design exactly what you want – make sure to include some of these design ideas to help you attract more visitors!

Graphic design

The graphic design step in the exhibition build process will always take the longest. You might choose to take care of this in-house (in which case you’ll need this guide to large format graphics) but in most cases, you’ll work with a graphic designer.

It’s important to remember that they will have designed and built hundreds of exhibition stands before, so while you might know what you want, your designer will know the best way to convey your brand message.

Give them high-quality imagery and a thorough design brief and sit back and relax! It can take weeks to get the graphic design right – so make sure you’ve given yourself plenty of time.

Sign off

Now you know how to build an exhibition stand.  Once you’re happy with the 3D design, the design features and the artwork, you then just need to sign it off. You’ve got nothing left to worry about in terms of your exhibition stand so you’re free to get on with the other planning stages.  Make sure your contractor shows you how to set up an exhibition stand so you can see it is fully built.

If you are in need of an exhibition organisation, or just with building your exhibition stand, speak to one of our experts today on 01202 723 500 or email