1 to 3 Months Before Your Exhibition
- Finalise Your Exhibition Stand & Logistics
Even if you have used a full-service exhibition company, you will still need to be liaising with your project manager, providing them with feedback throughout the stand design process to ensure you get the results you require.
Hopefully, you will have chosen an exhibition company that will pre-build your stand and invite you to see it, in all its glory, set up before your exhibition takes place. This will give you the chance to check the graphics, design features, and structure all match your needs and stand space.
If your exhibition company aren’t going to be managing your project, and we highly recommend choosing one that does, then this is the time to arrange the logistics for setting up your stand at the exhibition. Also, you will need to speak to the event organisers to find out about their on-site services, such as electrics, flooring, furniture, etc.
Most of this information should be provided in your exhibitor manual, provided by the organisers, but if your stand suppliers haven’t provided you with a project manager, then, to ensure a successful show, it is a good idea to liaise with the event organisers about how their on-site services can support your exhibiting needs.
- Schedule Meetings for the Show with Clients & Other Businesses
As exhibitions or trade shows bring together people in your industry from far and wide to one location all at the same time, they are a great opportunity for you to arrange meetings with potential clients or business partners who will be attending the event.
If you know that important clients or business partners will be at the event, arrange and finalise details for any meetings or networking events and make the necessary bookings.
- Complete Your Lead Follow- Up Plan
As generating leads is one of the main benefits of exhibiting, don’t leave your lead follow-up process until after the event. If you leave it too late to follow up on your leads after your exhibition, the chances are you will lose most of them.
Once you have completed every step on this one year plan, take the time to plan in advance how you are going to make contact with your leads after the event. Decide what you are going to say to them and how you are going to reach out to them. Also, allocate people who will responsible for following up leads – this way you can start the process soon after the exhibition has finished.
Quadrant2Design Are Here to Help You
As leading exhibition designers and suppliers for 20 years, we have created over 10,000 business-enhancing stands for exhibitors at venues in the UK and across the globe.
Our dedicated team of experts know exactly what it takes to organise for a successful and amazing exhibition. We have had the honour of helping our many valued clients with all their exhibiting needs.
Whatever event you’re planning to exhibit at, and whatever your exhibition requirements may be, we are always here to help you. Get in touch to find out more about what we can do for you.
Found this guide useful? Check out more of our exhibiting guides:
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