Modular exhibition stands are flexible and versatile, made of interlinking components that can be connected in various ways to create bespoke, reusable exhibition stands.
They are among the most practical exhibition stand solutions, and yet many businesses are hesitant to explore modular solutions, largely because of these famous misconceptions.
We want businesses to be able to enjoy all of the benefits of modular exhibition stands, which is why, in this guide, we have set out to bust some of the most common modular myths.
Myth 1 - If I have a modular stand, it will look the same at every show
A common misconception regarding modular exhibition stands is that the stands look the same for every show. We understand where this myth stems from, as modular exhibition stands are reusable, however, they do not need to look the same!
However, one of the greatest benefits of modular stands is that they can look as different or similar as you want for your future shows.
How does this work? Using one set of panels, modular stands can be reconfigured, for a fresh look and feel. Or, using new panels, businesses can change full sections of branding to completely revamp the look.
Myth 2 - Modular stands are restrictive
Another misconception is that all modular stands are restrictive in design. While older iterations of modular stands may have seemed retrictive, this is no longer true of many of the new modular systems.
This point is highly dependent on the system in question and we can only speak of our own. However, even just at Quadrant2Design, our stands have come on leaps and bounds in terms of design capability and freedom.
We began with our own proprietary framework, and spent the last 25 years developing it to host striking panoramic graphics, impactful backlit features, moving elements, and custom, unique features.
Now, every single one of our stands is completely bespoke; custom-designed, yet reusable.
Quadrant2Design has a vast collection of exhibition stand renders that showcase the limitless design possibilities of our stands.
Myth 3 - Modular exhibition stands are more expensive than custom exhibition stands
One of the most common misconceptions is that modular stands cost more than custom stands.
Truthfully, the costs of both stands vary. The main difference is that with custom stands, you make one significant investment in a stand that can only be used once, whereas with a Modular stand, you make that investment for use throughout and very often beyond full exhibition calendars.
Modular stands are also available on a range of different service plans. Some businesses prefer to purchase outright, where others prefer to use hire/ full-service plans.
Here at Quadrant2Design, we always work to make stands as cost-efficient and economic as possible.
We always include efficient reconfiguration and future-proofing as a key factor in our exhibition stand design process, considering multiple or all reconfigurations wherever possible.
Myth 4 - Modular stands and pop-up systems are the same
Some people believe that pop-up stands and modular exhibition stands are interchangeable or much of the same.
In reality, while both utilise a collapsible system, modular exhibition stands are much more advanced than pop-ups. Modular exhibition stands are designed to be flexible, allowing for configurations to suit any event or exhibition space and offer a range of components and features. This flexibility makes them an ideal choice for companies looking to create a unique display that stands out from the crowd.
In contrast, pop-up stands typically come in a limited number of designs and sizes. While they are a great option for conferences and smaller events, they are more restrictive in design and function than a full modular exhibition stand.
Myth 5 - Modular exhibition stands are flimsy
It’s common for people to have concerns about the durability of modular stands. However, at Quadrant2Design, we use our Swiss-designed Prestige Events System to build every one of our stands, making them incredibly sturdy and reliable.
We only use top-quality materials and crafting methods to ensure a flawless and robust finished product.
Stand systems are crafted from high-quality aluminium, which is both lightweight and robust. To reinforce and lock the system securely in place, we use durable magnetic bars, which premium-quality graphics are attached to.
Myth 6 - Modular stands are just a wall of graphics
While it is true that modular stands are known for their impactful graphics, their capabilities go far beyond this! Unlike other modular stands, our Prestige Events System allows our stands to host a variety of custom built-in features such as showcases, integrated product displays, monitors, and more.
For Example for La Lorraine Bakery, we integrated custom donut holders.
Another great example is the Harrier Running stand! We integrated custom walking pole holders and clothing racks to display new products.
Get in Touch
Hopefully we have been able to clear up some of the common misconceptions around modular stands!
If you have any other questions about modular exhibition stands, or would like to see how your own exhibition branding could be brought to life on our modular stands, get in touch with our design consultants. Call 44 (0)1202 723 500 or email design@quadrant2design.com to get the ball rolling.
