Modular vs Custom Exhibition Stands

The debate between custom and modular exhibition stands was once one of the most commonly discussed topics in the exhibition industry. 

Though with the ongoing developments in modular solutions, which are now able to host a wealth of custom features, the conversation has shifted. It’s no longer a debate about which solution is better – it’s about which is most suitable for your company and individual needs.

While there is crossover between the capabilities of modular and custom stands, they are still distinct solutions. Custom-build stands are one-use structures, designed from scratch for a particular event.

Modular exhibition stands can still host custom elements, but they’re built around a reconfigurable structure. This structure enables them to be reconfigured to suit new stand spaces and sizes across a calendar of events.

When it comes to design freedom, both modular and custom stands have flexibility, but in different ways. 

Custom-designed exhibition stands offer the most freedom as they are designed from scratch for your event. Say you wanted to create a unique shaped structure, such as a giant golf ball stand or rocket ship, custom-designed stands would be the way forward.

Likewise, if you’re looking for an outdoor stand, or a double decker structure, then you really need custom-build.

However, for many companies, particularly SMEs, this level of customisability is not required. Most simply want a distinctive, memorable look and clear branding that captivates passersby and entices them onto the stand. This is all achievable within a modular framework. 

While modular stands cannot create a completely designed-from-scratch structure, they can create curves, host variable height branding, feature walkways and dynamic rotating branding. This provides ample freedom to create a unique structure.

Both custom and modular stands can host and integrate products, keeping stands looking professional and tidy. However, weight limits can vary between solutions.

While custom stands are made from the ground up for an event, modular stands usually incorporate custom features. These can be games or bespoke interactive components that are integrated into the overall stand design.

If you’re looking for a flexible or reusable exhibition stand, then modular stands are the way forward. 

While custom stands can look fantastic, they are designed for single use. Some contractors might put away certain features for the future, but doing so is often expensive and cumbersome, as they are simply not designed for this particular purpose. 

Modular stands, in contrast, are specifically designed for reuse and flexibility across an entire event calendar. There’s a reason we call them adult LEGO. You can build upon your existing stand, rearrange the structure into something completely new, and interchange panels to keep everything up-to-date.

Sustainability is one of the greatest differences between custom and modular stands.

While custom stands can be built using natural and recyclable materials, they are by their nature one-use, and are not a truly sustainable choice for exhibitors.

Modular stands are a more sustainable option, as their use revolves around reuse. The frames are built from aluminium, a durable material that can be recycled endlessly. Since these are most commonly used on a hire plan, the frames are used to their maximum lifespan. Graphics are also designed to be used time and time again, which when paired with the frames, makes modular stands a very sustainable option for exhibitors.

• Create truly bespoke and unique complex shaped stands
• Achieve durable, long-lasting structures both inside and outside
• Host double-decker floors
• Integrate extremely heavy-weight products

• Create stands that are both custom-designed, and reusable
• Achieve multiple layouts and stand sizes, with just one investment
• Offer clean, tool-free builds
• Create stands that are truly sustainable
• Offer reinstall costs of up to 60% lower than the initial exhibition stand investment

If you’re struggling to choose between modular and custom solutions, the best thing you can do is speak with a design consultant.

Our team will be able to advise you honestly about whether your requirements best suit modular or custom solutions, helping you to understand what type of stand you require.

If you would like to speak with a member of our team, contact us on at +44 (0)1202 723 500 or email design@quadrant2design.com.