Quadrant2Design has come very far in our stand design and company development over the years. It is great to look back, not just to review and compare designs, but to appreciate all the hard work that’s been done to get to where we are now.
2012 was a big year for us, and here is a quick rundown as to why. Originally known as Exhibit UK, the year started with a complete company re-brand. The company itself remained exactly the same (Exhibit-UK.Net Limited), but changed its trading name to Quadrant2Design, to reflect our more design-led approach. Facilitating this rebrand a whole new website was created alongside.
To recap and look back on one of our biggest years for company development, let’s have a look at some of the best stand designs for that year. To the right is a selection of some of the exhibition stands produced in 2012. Including Sudocrem at the baby Show, HK Wentworth at the Gadget Show, and Towers Watson at NAPF.
Steps towards Sustainability
At the end of 2011, the decision was made to solely use the Prestige System for our Exhibition Stands, discarding every system we had worked with previously. In previous years, we’d offered a variety of build options, which included an aluminium profile called ‘Showorks’, and a steel construction called ‘Evo’. Both systems were okay, but they were heavy, cumbersome, and hard to transport. And because of all this, it meant there was no ‘self-build’ option for clients – there had to be a team present to construct it, which took longer and cost more. As well as this, all the graphics were interrupted by metal poles, as opposed to Prestige which offered seamless flowing Graphics on a larger scale. Additionally, Prestige was lightweight, easy to install, easy to transport and offered the client to ‘self-build’ as well.
The switch to Prestige officially came into effect at the start of 2012. The decision to switch was a big one, as it was essentially a ‘make or break’ situation. But boy did that decision pay off. We not only got more familiar with the system, but we were starting to discover different, creative things that it could do. For example integrated showcases, high-level branding, rotating headers, linking Facia’s and Towerfixes. Suddenly this one solution we had before was now a plethora for new ideas and innovative designs.
Our Creative Design Team
To go hand in hand with this, we had two new designers come on board in 2012; first Carolina at the start of the year, and then Viviana in the summer. Their young, vivacious personalities echo in the bright, animated designs they produce, and together with Christo, our other in-house CAD designer, they form a solid team full of energy and creativity.
Jenni also joined our Marketing team back in November fresh from Graduating from University and has since helped to develop the rapidly expanding social media presence online, in particular, Twitter, and Caroline has just joined the Accounts department.
And of course, our Graphics and Warehouse teams were busy renovating the Showroom just before Christmas. So all in all, we had a busy year. And with the company ever-growing, the recession officially over, and plenty of orders for Exhibition Stands in already, 2013 was expected to be better than ever.