LI’TYA exhibiting at Professional Beauty London for the first time

Having previously visited exhibitions all over the world, this February will be the first time they have shown in the UK. LI’TYA will be launching their new range, ‘Dihlbi’, at Professional Beauty London at ExCel on the 22nd and 23rd February 2015.

Designed to target the first signs of aging with renewal, hydration and radiance, ‘Dihlbi’, an aboriginal word meaning ‘early morning dew’, utilises the power of Banksia flower, Kakadu Plum and Native Fragonia to leave skin toned and visibly luminous.

LI’TYA Brand Manager, Irene Mesimeri, talks about the exciting new range. “This is the Future of Pure Beginnings for LI’TYA. The new ‘Dihlbi’ range will include products and treatment for pre-mature skins, enriched with Vitamin C and native Australian ingredients. There are more to come. This is just the beginning.”

Professional Beauty London brings together over 800 leading brands all under one roof. Divided into 12 sections, every aspect of the beauty industry, from tanning to training, is covered. This year celebrates 25 years of the event and is sure to attract a lot of attention from the world of beauty.

LI’TYA are joining the show with a beautifully designed Prestige Exhibition System that reflects the environmentally sustainable philosophy of the company. With seamless graphics and high-level branding, the stand, a reusable, environmentally friendly design, provided by Quadrant2Design, will be found at Stand W33.

With luxurious products on display and a natural, organic design inspired by the serenity of an exclusive spa, LI’TYA’s stand is sure to entice customers. A tranquil calm in the midst of an exhibiting storm.

To register for the show, which takes place later in February, visit If you would like to find out more about LI’TYA and their products, please visit their website on or visit them at ExCel on stand W33 from 22nd to 23rd of February.

To learn more about the Prestige Exhibition System visit