This week, Marketing Manager James Vicefield shares a tour of the William Hackett exhibition stand, packed full of large and heavy product display.
This pre-build was conducted before Liftex 2024! The stand is bold, impressive and completely unique. It is designed with great integrated showcases for heavy products and a range of features that lend to the overall high-impact display.
About William Hackett
The William Hackett Group is the UK’s leading provider of chain products and lifting system solutions for distributors. The brand caters to various sectors, including industrial, construction, utilities, as well as the oil, gas, and renewable energy industries. Their products are also used in the automotive, forestry, fishing, marine, and agricultural sectors.
When supplying chains and lifting systems to critical industries, it’s essential for the stand to make a significant impact. The following features are crucial for achieving this effect.
About LiftEx 2024
LiftEx is the essential annual exhibition for the lifting industry, taking place from the 16th until the 17th of October at London, Olympia! It is the premier show for anyone who uses lifting and height safety equipment.
The Features | Large and Heavy Product Display
Large-Format Graphics
This graphic design on this stand makes the most of the 100% graphic look. The high-resolution photography is faithfully produced on large-format print.
William Hackett’s significant core messaging is boldly communicated throughout the stand graphics. Complimenting this messaging is indicative imagery of the teams working together, with the company’s products.
On the day of the exhibition, an immersive photo-floor will extend this high-impact messaging to the floor, completing the impressive stand visuals.
High-Level Branding
High-level branding is a popular feature among Quadrant2Design’s clients, ensuring the stand is visible from a distance.
Rotating Header
A standout, dynamic rotating header, synonymous with Quadrant2Design, compliments the high-level branding. This animated feature ensures the brand can be seen from any angle throughout a largely static hall.
Storage Space
The unique curved design of Quadrant2Design stands lends itself to a subtle and sleek storage area. This makes sure belongings are kept tidy throughout the exhibition.
The Bar
The bar area includes a custom-printed countertop, a designated space for a coffee machine, and a custom-cut opening for a refrigerator. This area serves as an excellent social space for William Hackett, who will be hosting a drinks reception prior to an industry award ceremony that coincides with Liftex 2024.
QR Codes
The team cleverly uses printed QR codes around the products to signpost prospective customers to technical data and sales resources.
Custom Integrated Showcases with Bespoke Mounts
Upon entering the stand, visitors are greeted by custom-integrated showcases. Bespoke mounts, designed and produced by Quadrant2Design, display products in realistic applications. These custom mounts accommodate the unique display of large and heavy items—something most other modular solutions cannot achieve. Additional showcases for smaller items and literature are located on the opposite wall. Also, to make sure the products were the star of the show, showcases are backlit and endcaps feature lighting!
A Full Dress Rehearsal
As you can see, before the event, the pre-build serves as the perfect time for a full dress rehearsal. With pre-build, we can realistically view and test the products in place and thoroughly check the quality of the exhibition stand.
With large and heavy product display, the dress rehearsal opportunity is invaluable.
Free-Hire Plan
Additionally, William Hackett hired the hardware and lighting for the stand free of charge through their Free-Hire Plan. This allows the team to invest in customised graphic panels and use custom displays for the unique range of products.
As always with Quadrant2Design, this exhibition stand is modular, reusable and reconfigurable. These capabilities guarantee value and sustainability going forward.
To Sum Up
If you would like to discuss the features and benefits of a Quadrant2Design exhibition stand, speak to a design consultant.
Contact us at design@quadrant2design.com or call us at 01202 723 500 for a free, no-obligation design proposal.
For more information on Quadrant2Design, take a look at our credentials.
