LAB Innovations returned to the NEC on the 30th and 31st of October, bringing the entire laboratory industry together once again! The show is the UK’s Laboratory playground and the go-to platform for discovering the technology and trends driving scientific discovery.
Maggie Clemence visited LAB Innovations 2024 with the Quadrant2Design team, capturing exclusive insights into the show’s successes, the exhibition stand designs and the overall experiences of the exhibitors.
In exciting news, a Quadrant2Design stand has once again been nominated for an award at this event! In 2022 and 2023 Scientific Laboratory Supplies was awarded “Best Stand” and “Best Sustainable Stand”, and this year our client, Swiftpak, was nominated for the “Best Stand”.
How Was The Show?
Exhibitors were singing the praises of LAB Innovations 2024! Both newcomers and seasoned veterans enjoyed the atmosphere and found great success in lead generation, networking, and brand awareness.
Ethan Porter-Blake, the Head of Marketing at Swiftpak, shared:
LAB Innovations has been a very successful show for us! This is our first time exhibiting and it's gone really well. We're really pleased with the results and the leads that have come from it. It's been really positive!
Insight from Scientific Laboratory Supplies | Partner with Show Organisers
David Zaborowski, Group Manager at Scientific Laboratory Supplies, also shared insights.
Scientific Laboratory Supplies is partnered with Easyfairs, the show organisers, and the team has attended every edition of the event!
Partnering with Easyfairs, we are able to tailor a trade show which meets the customers needs. So, if you're in the Laboratory industry, LAB Innovations is the place to present those products to the customer. It's a great place to network, and to see new and old customers.
How Did The Stands Serve The Exhibitors?
Exhibitors at Lab Innovations 2024 enjoyed the modularity of their designs and the ability to reuse the display across exhibitions. Many exhibitors praised the innovative layouts of their stands, while others highlighted how well their brand identity was captured. Additionally, several exhibitors mentioned the effective use of lighting, high-level branding and features like rotating headers, which added dynamism to the exhibition hall.
Client Insights
Appleton Woods
Chris Moore, the Managing Director at Appleton Woods was the first to share his insights with Maggie. Key themes of the interview were the brilliant stand design, stress-free exhibiting, the benefits of reuse and his favourite stand features.
In the video, Chris shared that he had built his own exhibition stand many times over the last 20 years. He expressed that having installers build the stand for him was “unbelievably convenient”.
With our Free-Hire Plan, exhibitors receive expert project management, logistics handling, installation, and dismantling, among other benefits. By removing stress and saving time in handling the stand, exhibitors can focus more on their marketing and sales strategies!
Scientific Laboratory Solutions (SLS)
Across the hall, David Zaborowski, the Group Manager at Scientific Laboratories Supplies also spoke highly of his award-winning stand!
The stands island configuration allowed Scientific Laboratory Supplies to be approached from all sides while the unique “spider” layout effectively split the brands into clear sections. This model made product sourcing simple for visitors, backing the ethos that SLS can provide all LAB sourcing needs!
Breeze Group | Contained Air Solutions
Sustainability and cohesive design with multiple brands were themes in the interview with Colin Lonsdale, the Group CEO.
Colin emphasised the importance of exhibition stand design in effectively showcasing a group of brands and products.
Having a cohesive color scheme and a clear distinction between the brands, all under a unified look, is the key to successfully exhibiting multiple brands.
Colin was also pleased to be exhibiting with a sustainable stand that matched the ethos of the brands.
Swiftpak
Swiftpak is a sustainable packaging supplier that exhibited in the sustainability section of LAB Innovations. With sustainability at the forefront of the brand, the stand needed to follow the same values.
With Quadrant2Design’s modular stands, exhibitors are able to promote sustainability without compromising impact. Swiftpak even received a nomination for the “Best Stand” award!
Ethan Porter-Blake, the Head of Marketing shared:
We're a B-Corp, sustainability is usually at the forefront of most our decisions, so it's also ensuring that comes through. We're exhibiting in the sustainability section, so we wanted to partner with a company that could execute that vision. It's been a huge success for us.
Icomat
One of the final exhibitors to share insights from the show, was Ryan Turner, the Business Development Manager at Icomat.
Even though Ryan had come to Quadrant2Design with a shorter lead time, he was over the moon with the final result. He was particularly happy with the Quadrant2Design photo-floor, which allowed Icomat to extend its branding to the floor for a full graphic effect. Ryan shared:
Absolutely different class, I've not seen anyone else with that sort of branding.
Ryan was also particularly pleased with the exhibition stand’s reconfigurability. He shared that the team planned to use this stand at least three times in the year! Exhibiting with a modular exhibition stand makes it much easier to exhibit at multiple exhibitions throughout the year. This is because the stands bring great cost savings through the reuse of panels and reduce the planning time for each show.
TFC Europe
The love of photo-floors continued over at TFC! Craig Spencer, the Vice President of Industrial Sales, shared that photo-floor completed the graphic look and played a vital role in showing the brand’s journey.
Photo-Floors are a valuable tool as they mark the stand space, create a polished look, and offer additional space for marketing messages, photos, logos, and typography! Craig shared:
I love the floor. The whole area looks more modern and it's open and clean. The whole design of the stand is excellent; well lit, well designed. It's really good.
In Summary
LAB Innovations 2024 was a resounding success, with exhibitors praising the event for its networking opportunities, lead generation, and brand visibility.
The modular and sustainable stand designs, along with creative and bespoke features enhanced the impact of each display.
If you too would like a cost-effective, high-impact and sustainable exhibition stand for your next show, get in touch with our expert design consultants!
Email design@quadrant2design.com or call +44 (0)1202 723 500 for a design proposal that is completely free and without obligation.
For more information on Quadrant2Design, take a look at our credentials.
