Jersey Dairy IFE 2019 Case Study

Who are Jersey Dairy?

Since 1954, Jersey Dairy has been facilitating milk distribution between the Island’s collection of farms and the dairies. It only took ten years before they began shipping long-life milk overseas.

Today they produce milk, ice cream, cheese and butter. Their products are distributed as far as Japan. And the UK has become one of their largest market segments.

Aware of the benefits of attending trade shows, Jersey Dairy contacted us after booking their floor space at the International Food Expo. The event attracts over 27,000 visitors so they wanted an exhibition stand that would help them stand out.

With tons of experience building custom modular exhibition stands at ExCel London, Jersey Dairies asked us to design an exhibition stand that they could reuse at the Food and Drink Expo.


Exhibition Stand Brief

Jersey Dairy chose to exhibit at IFE 2019 to find new distributors in the UK. They needed a stand that made a lasting first impression, summarised their brand perfectly and gave them space for meetings.

The stand space was 4 x 3 m with 2 open sides. This gave us a lot of space to play with. Jersey Dairy also wanted to reuse their stand at future exhibitions including IFE 2021 and the Food and Drink Expo. They needed a reusable, reconfigurable solution to make this happen.

Transforming shell scheme space is something we’re great at. This brief was one we were happy to accept. The brand, products and company values aligned themselves perfectly with ours and our in-house CAD team couldn’t wait to get started.

Seamless Graphics and No Fee to Hire!

We are the only UK suppliers of the Prestige Events System. As expected from Swiss design, this is the most effective exhibiting solution on the market.

We call it the 100% graphic look because no ugly metal bars are interfering with your graphics. There are no limits to our design capabilities. We design every stand with floor-to-ceiling, seamless graphics.

When brands like Jersey Dairy approach us, we get really excited about the capabilities of the Prestige Events System. All you have to do is take a look at their website to know why.

Their brief asked us to create a lasting first impression. Jersey Dairy’s branding and graphics made that easy.

To reduce the cost of their exhibition stand, we recommended our Free2Hire plan. This meant that Jersey Dairy could take advantage of a fully-branded exhibition stand with no fee to hire the hardware and our professional install.

We thought the guy who erected our stand was very helpful and did a great job”

Jersey Dairy

How Did We Do?

Jersey Dairy wanted an impactful stand. We created that with bold graphic design on a brand activation display. Our unique design features helped them stand out on the trade show floor.

But we can’t take all the credit – they did bring an ice cream machine to give delegates a taste of their award-winning product.

To display literature and a selection of their products, we integrated showcases into their exhibition stand structure. Endcap showcases are a great way of catching someone’s attention as they walk past your stand. The downlighting and bold colours make products stand out.

The dominating feature was the high-level branding which stood at 3.9m tall, almost 2m above Jersey Dairy’s neighbouring stands. We included backlit custom cut apertures in the shape of ice creams to tempt visitors over to the booth.

All in all, it was a great exhibition stand and a huge success at IFE 2019. We are so excited to be working with them at their next event (and our installers are very keen to try some soft scoop!)

Join Us at IFE 2021

We know you can’t wait to get back to live event marketing. To make that as easy as possible, we’re offering a massive 50% off the price of your exhibition stand if you are going to IFE 2021.

The offer is available on hire and purchase plans. And you can choose whether you want to take advantage of professional installation like Jersey Dairy did, or self-build your exhibition stand.

As always, we will happily store your graphics free-of-charge between your shows. We’ll also make sure every element of your exhibition stand is pre-built in full weeks before IFE 2021 takes place. Stress-free, cost-effective exhibiting. What more could you want?

This is an exclusive offer for brands that are exhibiting at IFE 2021. To speak to a design consultant and get your free design proposals, email us at Alternatively, jump on the phone and give us a call on 01202 723 500.

Written by Natalka Antoniuk