Now is the Best Time to Improve Your Sales Pitch
We all miss exhibiting, don’t we? The atmosphere that fills the venue when industry leaders come to town. Hot leads falling on your lap. Sales representative shoving promotional literature in your bag. Even the food truck lunches that you claim as a company expense.
Virtual events haven’t quite lived up to expectations and we expect they’ll disappear soon after in-person shows return. Of course, hybrid events will be essential to combat travel restrictions and local lockdowns.
Unfortunately, that means we’re going to have to get used to virtual meetings. Especially from a sales perspective. We can’t rely on those face-to-face conversations that are crucial to closing deals. Our sales pitch must be spot on to get that all important virtual handshake.