How many Open Sides does your Exhibition Stand have?
You might not think about it at the time, but your exhibition stand could cost more or less depending on the number of open sides your floor space has. Floor spaces can vary in size and have between one and four open sides.
Event organisers require you to build structures to create the walls of your space. If your space has one open side, you are going to need to construct three walls. If your space has two open sides, you are going to need to construct two walls. You get the picture.
The more open sides your stand has, the smaller your structure will need to be. This plays a huge role in the overall cost of your exhibition stand.
It gets a bit more tricky when you start looking at island spaces, these are sites with four open sides. Island spaces are typically positioned in prime locations, at the entrance to the hall or on main traffic junctions. Although you are not required to construct any walls, these prime locations attract businesses with huge budgets.
You might think an island space is a way forward to reduce the cost of your exhibition stand. No walls to cover means no structure to construct, right? Wrong. The problem with surrounding yourself with huge competitors in a prime location island space is that you will need an incredibly impressive structure to attract attention.
As a general rule of thumb, avoid island spaces if you don’t have the budget for an outstanding bespoke exhibition stand. You’ll make a much better impact, and have a more successful show, by choosing an open two or open three side space and investing in a better stand.
If your budget is still playing on your mind and you’re looking for ways to reduce the cost of your exhibition stand then keep reading this guide.