Designing Artwork for your Exhibition Stand
It’s always great when someone can do a job for you. It takes the weight off of your shoulders and means you can prioritise your workload differently. That’s why our approach to your exhibition stand is popular with all of our clients. Check out our client reviews if you don’t believe us.
We handle everything from the initial designs right through until the installation and dismantle of your custom modular exhibition stand. Throughout the course of planning and attending your show, our project managers will keep an eye on everything so you can worry about your business whilst we take care of your show. Our straightforward system, and process-driven team, guarantee your exhibition stand will end up looking great.
One of the things that we are most proud of is our work ethic. Everything is done in house by an industry expert. You can rest assured that your exhibition stand will be designed, manufactured and installed by individuals who understand your needs and have worked with the Prestige Events System for a number of years. We all work alongside each other in our design studio and factory so nothing goes out unless the entire team are happy with it.
That being said, we know that some people do like to get involved. That’s great if you do! The Prestige Events System is easy to self-build. Feel free to come down to our showroom for a masterclass with our experts. We also welcome design concepts as it’s always good to give our CAD team something to work off.
We can even use your graphics to create the final product if you work with any budding graphic designers. If you want to have a go at designing your own exhibition stand we’ve got all the tips and tricks to get you started.
Even if you have the best team of graphic designers working on your exhibition stand, this type of artwork requires unique skills. Designing graphics for large formats such as billboards or exhibition stands is very different from your standard graphic design work. Large format graphics are going to be BIG. They are often viewed from a distance and any errors that you make are going to be blindingly obvious.
Don’t panic though. This handy guide will tell you everything you need to know about designing graphics for an exhibition stand. There are also loads of useful guides and tutorials online to help you out with large format graphic design. One of our favourites is Graphic Mania. They cover everything from typography to Photoshop tutorials. Let’s get into our useful guide to graphic design for large format print.
5 Top Tips for Large Format Graphic Design
We’re starting off with what we consider to be the most important factor when it comes to designing a premium exhibition stand: accuracy. In graphic design, accuracy is always important. In large format graphic design, accuracy is crucial.
Any spelling errors or misalignments are going to be big, obvious and make your brand look a little bit stupid. Avoid this mistake by ensuring every element of your artwork is accurate and aligned properly before you send to print. Remember, with large format printing a mistake that requires a reprint is going to cost you a lot of money. Double check everything. In fact, triple check it. And then have someone else take a look so that your artwork can be checked by a fresh pair of eyes.
Highest Image Quality
Think about what happens to an image when you take it off Google and stretch it to fit your screen. It looks bad. Now imagine what it would look like if it was stretched to 100x its original size. Awful.
Using the highest quality images from the beginning will give you the best possible end result. Don’t settle for images that you’ve been sent via a smartphone or the low-resolution ones that you use on the website. Start with high quality, and you’ll end with high quality.
Choose your Software Wisely
Every graphic designer has a personal preference when it comes to which software they like to use. We’re not here to preach about our favourite. What we will say is choose wisely. There are a lot of great programmes out there that allow you to create beautiful, bespoke graphics to suit your projects requirements. Not all of them are very helpful when it comes to large format graphic design or designing artwork for exhibition stands.
We like InDesign because it allows you to populate your design with low-resolution previews of your Vector logo’s or imagery (so your PC or Mac won’t have a heart attack when you are trying to load your work). Keeping these files small makes them easier to share with each other for feedback, and means that when you are happy with the end result you’ll be able to send us the artwork easily.
The other benefit of using InDesign is that it allows you to set your artwork up for print. This (obviously) makes everything much easier as it is all done for you. Although Photoshop and Illustrator will likely have a role to play when it comes to creating stunning imagery and design features, we’d always suggest using InDesign to pull it all together.
Work at ¼ Scale
When you are working on large format graphics there is no need to work at full scale. The file sizes will be huge, difficult to share and even harder to proof. We use a ¼ scale to remove these problems, and we think you should too.
If you are already thinking about your image resolutions, and sourcing imagery of the best quality, then scaling your large format graphics for your exhibition stand will be the most efficient way to work. All you have to do is divide everything by four. Large format printers already have the necessary software to scale up your artwork. They do the hard work for you so it isn’t necessary to work with such large files.
If you want to check what the finished project will look like, export your graphic as a PDF and zoom in to 400%. This will give you a good overall idea.
Vector Vs. Raster Graphics
Vector graphics are formed digitally, by joining points created using mathematical equations. Raster graphics are created using lots of dots of colour that form an image. In large format printing, you should aim to create all of your imagery using vectors to avoid any communication issues when it gets sent to print.
When we say everything, we mean everything. Logos, text, colour blocks and even gradients. The only thing that we can excuse you for is photography. Use Photoshop to create all of your vectors and then populate your artwork with them.
Summing Things Up
Of course, we love graphic design. And not to blow our own trumpet but we’re actually quite good at it. Check out our portfolio for a huge range of exhibition stand design ideas. That doesn’t mean we don’t want you to have a go.
If you are thinking about designing your own graphics for your exhibition stand then get in touch by emailing us as firstname.lastname@example.org. or phoning us on 01202 723 500. We can send you over all the plans and work with you through the process. With these useful tips, even a novice graphic designer can do it (but don’t go designing anything better than we can!)