Farmerswife Case Study
Farmerswife is a project and resource management tool, specialising in production, post-production and equipment management. The idea behind this technology was to simplify work for the thousands of people involved in the media industry – hence the name.
A farmer’s wife makes things easier for the farmer. That’s exactly what the farmerswife programme does for media professionals.
Since their launch in 1999, companies such as Disney and Apple have utilised the farmerswife technology. They are now the leading provider of scheduling, resource and project management software for the media industry.
To get to this point, farmerswife incorporated industry-specific trade shows such as BVE and The Media Production & Technology Show into their marketing strategy. Exhibitions are a great opportunity for businesses operating in a B2B environment and farmerswife needed a stand that would help them make the most of it.
When farmerswife approached us they already had a stand in mind. They had used simple stands with clear brand messaging in the past and found this to be highly effective. The media industry is full of bold, punchy branding – so this simple, elegant design would make farmerswife stand out.
They also needed space to give in-depth product demonstrations and, in some cases, one-to-one training with existing clients. This meant they needed a versatile space that included a large monitor and could be used by small and medium-sized groups.
Farmerswife had a 4m by 3m shell scheme space, with two open sides booked for this show at ExCel London. This is a reasonably small space to achieve what they wanted but we are always up for a challenge. They had no way of knowing whether they would use this size space again, so needed something that they could reconfigure for different shows.
As every serious exhibitor knows, the most cost-effective solution to exhibiting is our Free2Hire plan. This is why we recommended it to farmerswife. They were able to use their stand at multiple shows without paying rental fees for the hardware.
We also recommended that they take advantage of our professional installation service. This service ensures you get your exhibition stand up and running in time for the show without any stress on your part.
Just because farmerswife wanted simplicity in terms of design, we had no intention of making it boring. We’re experts in shell scheme transformation so we knew exactly what to do with this space.
Most exhibitors aren’t aware that you can ask event organisers to remove the interlocking grid systems, grid systems and fascia. Most contractors know, but simply can’t be bothered to tell you. By removing the ugly framing, you have a much more open space that isn’t limited by height.
We suggested farmerswife incorporate high-level branding to differentiate their exhibition stand from the other shell schemes. In doing so, they could stick to the design that they had previously used and found successful but were still likely to have a competitive edge.
Following the brief, we kept the design stunningly simple. The relevant information and branding was exactly where it needed to be to attract attention and pique the interest of passers-by.
To maximise the effectiveness of their exhibition we wanted to create a stand that would generate footfall and increase ROI. This meant including our unique design features such as high-level branding. Even with this feature, we were able to create a cost-effective stand that fit nicely into a shell scheme space and delivered big results.
We have now been working with farmerswife for three years. No successful business stays still for this amount of time and so it came as no surprise to us when farmerswife asked for a new set of panels to showcase their latest product, Cirkus.
Being able to update a stand to launch a product or freshen up the branding is part of the beauty of the Prestige Events System. Farmerswife are the perfect example of how to use our exhibition stand year-on-year in small, shell scheme spaces but still achieve big results.
Author Bio | Natalka Antoniuk
Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.