There’s a wide range of data that you can collect at trade shows, but what you decide to collect will depend on your individual goals.

Basic Data:

Most businesses will collect the following:

  • Full name
  • Company
  • Job title
  • Business email address
  • Phone number

Company Data:

Some businesses will ask for further company information to help them qualify leads. This includes:

  • The company size
  • Industry
  • Location
  • Website
  • Type of organisation

Personal Notes:

Some businesses query why the individual stopped at the stand, in order to follow up for the right reasons. This includes:

  • Products / Services of interest
  • Specific problems or use cases