There’s a wide range of data that you can collect at trade shows, but what you decide to collect will depend on your individual goals.
Basic Data:
Most businesses will collect the following:
- Full name
- Company
- Job title
- Business email address
- Phone number
Company Data:
Some businesses will ask for further company information to help them qualify leads. This includes:
- The company size
- Industry
- Location
- Website
- Type of organisation
Personal Notes:
Some businesses query why the individual stopped at the stand, in order to follow up for the right reasons. This includes:
- Products / Services of interest
- Specific problems or use cases
